Our story

WakeupData ApS is an IT startup from Aarhus, founded in 2014. It was created in order to provide online stores with the maximum amount of high quality data feed integrations for the best value possible. We are based in Denmark, but we have a global soul. Our award winning team consists of eight different nationalities - a mere representation of the international landscape of Aarhus.

While being one of the six finalists at IBM's Business Connect 2015, WakeupData ApS proudly raised just above four million krones for future development efforts from initiatives such as Markedsmodningsfonden, V├Žkstfonden and Innovationsfonden.

We are a member of FDIH, the Association of Danish E-commerce, and received the second place award in 2017 in the best e-commerce solution category for our work with Kaufmann.

In 2018 we achieved bronze in the 'Best E-commerce Tool in Denmark' category. We are continuously looking to grow our strategic partnership network through marketing & sales channels and agencies.

Mission statement

We help online businesses automate and optimize their processes through high-quality data integrations, maximizing return on investment without the need for developers.

Vision statement

Our vision is to become a leading platform for online businesses to manage, transform and enrich ANY dataset, giving them the best value by developing better interaction methods and new technologies for providing profitable data integration solutions.

Value proposition

We offer a user-friendly interface to online stores and media agencies for transferring their correct and up-to-date data to countless platforms, with the help of our dedicated customer success managers.

Data can be used for maintaining inventories, transferring invoices, using 3rd party tools and a vast range of marketing purposes.

Compared to other feed tool providers, we take a personal approach to each piece of data and deliver it to the right channel in a seamless way, focusing on the rules and best practices in each industry while shaping the content in the best way possible.

We want all our customers data to be secure, which is why we are cloud based, so that all users have a continuous and safe service at all times.

You can read more about the company, the team, hub, careers, culture and partnership here.