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Amazon integration and Data Feed Management

Get your products listed faster on Amazon! Sell more and work less.


Amazon is the world’s largest online retailer of consumer goods and digital media
By selecting them as your feed provider you can reach hundreds of millions of customers with ease. In the US alone, Amazon boasts over 150 million unique visitors every month and is rapidly becoming the first stop for many shoppers intending to carry out a transaction worldwide.

Since 2000, Amazon have been helping individuals and businesses increase sales and reach new customers. Our template is matched to the requirements for selling via Amazon, which include factors like EAN or UPC info and specific product details. Once connected, shoppers can buy your products with confidence and security and you will receive your payments promptly from the time the invoice is received.

Using Amazon as your feed provider will help you to see immediate results in your product visibility and help to maximize sales on a global scale across your product data feed.

Channel Info

countries-1Which countries can you sell on Amazon from?


Austria Canada
Denmark France
Germany India
Ireland Italy
Norway Pakistan
Spain Sweden
United Arab Emirates United Kingdom
United States



What industries are relevant for selling on Amazon?

Beauty and Personal Care Computers and Electronics
Games Health and Fitness
Hobbies Home and Garden
Manufacturing Mobile
Photo and Video Sports
Travel and Transportation Vitamin supplements



fields-1What product categories are important for selling Amazon?

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters. Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them. Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches.

This makes it vital that you select the correct category for your product. 


Export (2)

How to start selling your products on Amazon?

Our integration to Amazon is based on a xml file integration with up to 29 points of data on each item send - which follows Amazon data feed specifications.

We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

How to submit your Amazon product Feed:

1. Register for an Amazon merchant account. This costs $39.99 plus selling fees that typically equate to about 15% of the amount you sell for.

2. Create an Amazon feed.

Using WakeupData's pre-made templates.

3. Set your Amazon connection up.

Simply contact the Amazon support team and send them your feed URL for review. 


What are Amazon’s required Feed specifications?

Amazon ecommerce feeds are divided into a normal file template and a lite template for each product category.

The normal template may require hundreds of product fields while the lite template usually have 40-50 fields, including factors like brand, additional images, url, description, etc. 

In addition to ensuring your feed meets Amazon feed requirements, you should try and ensure you product data is fully optimized, with images made more engaging and titles containing all relevant attributes like the brand, size and variations.

1.5 billion Products fetched to the WakeupData platform from client feeds.
1 Dedicated Customer Support Team on-hand when you need them.
150+ integrations to varied channels worldwide.
95% 'Likelihood of Recommending our tool' in recent client survey.


Understanding the WakeupData Platform



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