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WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

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We've totally redesigned the WakeupData feed marketing platform. From a complete re-imagining of layout, to increased speed and brand new in-platform tools, all the changes are designed to give greater speed and flexibility to our users.

by Neha Mirchandani, on August 27, 2018 | News | tips & tricks

Neha Mirchandani from Clearhaus shares her insights into the impact of the recent hot weather on online sales. As in the rest of Europe, this year's summer has been incredibly …

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by Admin, on August 27, 2018 | tips & tricks | World Ecommerce

It may seem like there is still plenty of time to prepare for the Black Friday sales but they are closer than you think! That's why we've produced this short …

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This second part of our guide to boosting your Amazon rankings looks at how you can optimize your product descriptions and categories to get significant advantages - and, perhaps most …

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by Admin, on August 17, 2018 | tips & tricks | World Ecommerce

The UK has a population of 63.7 million, with over 85% (59 million shoppers) of these regularly using the internet (source), making it a well-established hub for internet shoppers. Over …

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by Juan Jose Rodríguez, on August 16, 2018 | News

OMD Finland help hundreds of clients to make their digital marketing more productive and effective. They use optimal marketing tools and processes to boost ecommerce campaign performance. The challenge? OMD Finland …

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by Ben Culpin, on August 16, 2018 | Feature Update

A regular expression,  or regex, is a sequence of characters, used by string searching algorithms for "find" or "find and replace" operations on strings, or for input validation. Some feed management tools claim you can transform anything through …

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by Dennis Cassøe, on August 15, 2018 | tips & tricks

This is the first in a series on how clients use WakeupData to import and optimize ads for various industries and cases. In this post, we look at two cases …

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by Admin, on August 14, 2018 | World Ecommerce

Our infographic has condensed the information from our guide to Denmark into a handy image so you can get the run-down on the growth of e-commerce, consumer behaviour and which channels …

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by Admin, on August 14, 2018 |

Product titles could be the most valuable of the parameters that you are able to optimize in your ecommerce feed management strategy. Previous research has even suggested that enhancing product …

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by Ben Culpin, on August 14, 2018 |

If you want to bring more relevant traffic to your website, the secret lies in nailing Google's Product Categories Taxonomy. Often the categories that your various sales channels and marketplaces …

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by Admin, on August 14, 2018 |

One function that will give you great flexibility and control over your data is filtering. By using this tool, you can easily filter out products you wish to include or …

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by Admin, on August 14, 2018 |

Many online marketers are using the same bidding strategy across all products. This means you are bidding the same amount on channels like Google Shopping for every single product in …

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by Admin, on August 9, 2018 | World Ecommerce

Our infographic has condensed the information from our guide to Finland into a handy image so you can get the run-down on the growth of e-commerce, consumer behaviour and which …

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by Admin, on August 7, 2018 | Feature Update | tips & tricks

In this product update we are very pleased to announce the possibility of split-testing (A/B testing) for all WakeupData users. First things first, what is split-testing? Split testing (also called …

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by Dennis Cassøe, on August 6, 2018 | tips & tricks

We continue our problem solving series, this time looking at how to create and optimize ads for the clothing industry. In this short article, WakeupData CEO Dennis Cassøe looks at …

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by Ben Culpin, on August 3, 2018 | News

Several of our clients have recently been using weather data and currency conversion for their product feeds. In one recent example, our client was already selling from stores in multiple …

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by Ben Culpin, on August 1, 2018 | Feature Update

In the eCommerce and feed marketing industry, it's easy to get lost in the technical jargon and forget just what lies at the heart of our motivation. That's why in …

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