by Guest Author, on April 24, 2019 | Feature Update | tips & tricks | How to sell on Google Shopping | Google Ads
Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to …
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by Ben Culpin, on April 23, 2019 | Feature Update | tips & tricks | Google Ads | Product Feed Optimization
Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google. According to their statistics, 63% of those travelling for leisure began their travel research …
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by Ben Culpin, on April 15, 2019 | Feature Update | tips & tricks | Client Cases | Product Feed Optimization
We are following on from our previous look at what data feed optimization is and why it is necessary in the ecommerce industry. Here we outline 5 of the most common …
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by Ben Culpin, on April 15, 2019 | tips & tricks | How to sell on Google Shopping | Product Feed Management | Ad Strategies | Google Ads | Product Feed Optimization
8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% …
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by Ben Culpin, on April 8, 2019 | Google Ads
Smart Shopping is one of Google’s campaign types. In their own words, Google's Smart Shopping Campaigns: "Simplify your campaign management, maximize your conversion value and expand your reach" They simply …
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by Ben Culpin, on April 8, 2019 | Product Feed Management | Facebook Ads | Ad Strategies | Google Ads | Amazon advertising | Product Feed Optimization
Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end …
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