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Recent Posts by Ben Culpin:
We recently solved a commonly occurring issue for a client which involved updating the feed pricing for their Google Merchant Center feed. The Problem You can schedule the update of …Read Story
March 8th marks an important date on the calendar: International Women’s Day. It’s a day to highlight not only the strides that have been made for equality, but also the …Read Story
by Ben Culpin, on March 8, 2021 |
You might feel like you've tried everything already. Improving your ads' headlines, adjusting copy, trialing different ad placements with different audiences. Yet conversions still aren't increasing. Something to consider then …Read Story
by Ben Culpin, on March 1, 2021 |
It's been said before, but it's worth saying at least once more: 'The quality of your product data is the deciding factor in the success of Google Shopping campaigns'. Or …Read Story
by Ben Culpin, on February 22, 2021 |
We recently sat down to have a chat with Niklas Bruun, founder of NB Digital - an agency focused on delivering quality results for clients Social Media advertising. Having used …Read Story
by Ben Culpin, on February 19, 2021 |
Apple has announced changes with iOS 14 that will affect how Facebook receive and process conversion events from tools like the Facebook pixel. This means that anyone who currently uses …Read Story
by Ben Culpin, on February 15, 2021 |
The unprecedented surge in eCommerce spending took many by surprise. Last year the industry grew by 40.9% year-on-year - by nearly three times the expected average. For any retailer with …Read Story
Whether its for prospecting or remarketing, Facebook Dynamic Product Ads need creative and engaging visuals to drive the best performance. As digital advertising becomes more and more about relevancy and …Read Story
by Ben Culpin, on November 24, 2020 |
We are entering the busiest e-commerce season of the year, which means the need for frequent product updates is more important than ever. Through the WakeupData platform, any ecommerce brand, …Read Story
If you are an Amazon merchant, there is a straightforward way to use Google Shopping for promoting your Amazon products. Choosing to take this step is a way of expanding …Read Story
It's hardly breaking news that automation and machine learning is having (and will continue to have) a significant impact on the ecommerce industry. Perhaps the best-known example are Google Smart …Read Story
by Ben Culpin, on August 31, 2020 |
For a marketer looking to select a new PPC network for their marketing budget, the choice of networks on offer can be somewhat overwhelming. From the more obvious choices of …Read Story