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WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

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We've totally redesigned the WakeupData feed marketing platform. From a complete re-imagining of layout, to increased speed and brand new in-platform tools, all the changes are designed to give greater speed and flexibility to our users.

Ben Culpin

Ben Culpin

Recent Posts by Ben Culpin:

by Ben Culpin, on September 25, 2020 | tips & tricks | Amazon advertising

If you are an Amazon merchant, there is a straightforward way to use Google Shopping for promoting your Amazon products. Choosing to take this step is a way of expanding …

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by Ben Culpin, on September 7, 2020 | Google Ads

It's hardly breaking news that automation and machine learning is having (and will continue to have) a significant impact on the ecommerce industry. Perhaps the best-known example are Google Smart …

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by Ben Culpin, on August 31, 2020 |

For a marketer looking to select a new PPC network for their marketing budget, the choice of networks on offer can be somewhat overwhelming. From the more obvious choices of …

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by Ben Culpin, on July 27, 2020 | Facebook Ads

Back in May of 2020, Facebook took the step of launching Facebook Shops. The idea of this is to create a marketplace for ecommerce sellers - in particular, those Small …

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by Ben Culpin, on July 16, 2020 | Product Feed Management | insights

The value of understanding your product data cannot be overstated. The act of not only being able to be aware of overall performance, but to take actions accordingly, is becoming …

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by Ben Culpin, on June 30, 2020 |

Pinterest is a social platform which, in recent years, has grown to be a hugely valuable resource for many businesses. It offers ecommerce marketers the chance to reach their audience …

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The ecommerce and digital marketing industry is one which is constantly changing. New products, features, global events and regulations means those in the industry need to stay on-top of these …

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by Ben Culpin, on June 9, 2020 | Client Cases

The subject of this client case is a building industry supplier, located in Denmark (kept anonymous for the purposes of this case). They pride themselves not only on providing high-quality …

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The Sporting Goods industry is consistently a major contributor to the total ecommerce share of global marketplaces - with worldwide revenue expected to reach $712.9 billion by 2022. Sporting goods …

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by Ben Culpin, on May 6, 2020 |

At the end of April, Google announced their shift for its Shopping Search service towards free listings. This new system offers online retailers of any size the ability to get …

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by Ben Culpin, on April 21, 2020 | Client Cases

The first six months of 2020 have been a truly uncertain time for many ecommerce businesses. As a feed marketing SaaS, we've spoken to many digital marketing agencies recently who …

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by Ben Culpin, on April 6, 2020 | Ecommerce Guides

Since the global outbreak of Covid-19, predictions and expectations on the impacts and roles of ecommerce during this time have been commonplace. The objective of this article is therefore not …

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