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WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

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We've totally redesigned the WakeupData feed marketing platform. From a complete re-imagining of layout, to increased speed and brand new in-platform tools, all the changes are designed to give greater speed and flexibility to our users.

Ben Culpin

Ben Culpin

Recent Posts by Ben Culpin:

by Ben Culpin, on November 24, 2020

We are entering the busiest e-commerce season of the year, which means the need for frequent product updates is more important than ever. Through the WakeupData platform, any ecommerce brand, …

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by Ben Culpin, on September 25, 2020

If you are an Amazon merchant, there is a straightforward way to use Google Shopping for promoting your Amazon products. Choosing to take this step is a way of expanding …

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by Ben Culpin, on September 7, 2020

It's hardly breaking news that automation and machine learning is having (and will continue to have) a significant impact on the ecommerce industry. Perhaps the best-known example are Google Smart …

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by Ben Culpin, on August 31, 2020

For a marketer looking to select a new PPC network for their marketing budget, the choice of networks on offer can be somewhat overwhelming. From the more obvious choices of …

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by Ben Culpin, on July 27, 2020

Back in May of 2020, Facebook took the step of launching Facebook Shops. The idea of this is to create a marketplace for ecommerce sellers - in particular, those Small …

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by Ben Culpin, on July 16, 2020

The value of understanding your product data cannot be overstated. The act of not only being able to be aware of overall performance, but to take actions accordingly, is becoming …

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by Ben Culpin, on June 30, 2020

Pinterest is a social platform which, in recent years, has grown to be a hugely valuable resource for many businesses. It offers ecommerce marketers the chance to reach their audience …

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by Ben Culpin, on June 9, 2020

The subject of this client case is a building industry supplier, located in Denmark (kept anonymous for the purposes of this case). They pride themselves not only on providing high-quality …

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by Ben Culpin, on May 27, 2020

The Sporting Goods industry is consistently a major contributor to the total ecommerce share of global marketplaces - with worldwide revenue expected to reach $712.9 billion by 2022. Sporting goods …

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by Ben Culpin, on May 6, 2020

At the end of April 2020, Google announced their shift for its Shopping Search service towards free listings. This new system offers online retailers of any size the ability to …

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by Ben Culpin, on April 21, 2020

The first six months of 2020 have been a truly uncertain time for many ecommerce businesses. As a feed marketing SaaS, we've spoken to many digital marketing agencies recently who …

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by Ben Culpin, on April 6, 2020

Since the global outbreak of Covid-19, predictions and expectations on the impacts and roles of ecommerce during this time have been commonplace. The objective of this article is therefore not …

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