If you are an Amazon merchant, there is a straightforward way to use Google Shopping for promoting your Amazon products. Choosing to take this step is a way of expanding …

It's hardly breaking news that automation and machine learning is having (and will continue to have) a significant impact on the ecommerce industry. Perhaps the best-known example are Google Smart …

For a marketer looking to select a new PPC network for their marketing budget, the choice of networks on offer can be somewhat overwhelming. From the more obvious choices of …

Back in May of 2020, Facebook took the step of launching Facebook Shops. The idea of this is to create a marketplace for ecommerce sellers - in particular, those Small …

The value of understanding your product data cannot be overstated. The act of not only being able to be aware of overall performance, but to take actions accordingly, is becoming …

Pinterest is a social platform which, in recent years, has grown to be a hugely valuable resource for many businesses. It offers ecommerce marketers the chance to reach their audience …

The ecommerce and digital marketing industry is one which is constantly changing. New products, features, global events and regulations means those in the industry need to stay on-top of these …

The subject of this client case is a building industry supplier, located in Denmark (kept anonymous for the purposes of this case). They pride themselves not only on providing high-quality …

The Sporting Goods industry is consistently a major contributor to the total ecommerce share of global marketplaces - with worldwide revenue expected to reach $712.9 billion by 2022. Sporting goods …

At the end of April, Google announced their shift for its Shopping Search service towards free listings. This new system offers online retailers of any size the ability to get …

The first six months of 2020 have been a truly uncertain time for many ecommerce businesses. As a feed marketing SaaS, we've spoken to many digital marketing agencies recently who …

Since the global outbreak of Covid-19, predictions and expectations on the impacts and roles of ecommerce during this time have been commonplace. The objective of this article is therefore not …