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WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

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Over the past few months, we’ve been working tirelessly on a new predictive ecommerce analytics tool, WiseMetrics. We've built it for eCommerce professionals, to help solve the pain of not having an overview  of the quality and performance of product data and to give the full toolkit for data quality optimization. 

Ben Culpin

Ben Culpin

Recent Posts by Ben Culpin:

by Ben Culpin, on March 1, 2021

It's been said before, but it's worth saying at least once more: 'The quality of your product data is the deciding factor in the success of Google Shopping campaigns'. Or …

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by Ben Culpin, on February 22, 2021

We recently sat down to have a chat with Niklas Bruun, founder of NB Digital - an agency focused on delivering quality results for clients Social Media advertising. Having used …

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by Ben Culpin, on February 19, 2021

Apple has announced changes with iOS 14 that will affect how Facebook receive and process conversion events from tools like the Facebook pixel. This means that anyone who currently uses …

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by Ben Culpin, on February 15, 2021

The unprecedented surge in eCommerce spending took many by surprise. Last year the industry grew by 40.9% year-on-year - by nearly three times the expected average. For any retailer with …

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by Ben Culpin, on January 25, 2021

Whether its for prospecting or remarketing, Facebook Dynamic Product Ads need creative and engaging visuals to drive the best performance. As digital advertising becomes more and more about relevancy and …

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by Ben Culpin, on November 24, 2020

We are entering the busiest e-commerce season of the year, which means the need for frequent product updates is more important than ever. Through the WakeupData platform, any ecommerce brand, …

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by Ben Culpin, on September 25, 2020

If you are an Amazon merchant, there is a straightforward way to use Google Shopping for promoting your Amazon products. Choosing to take this step is a way of expanding …

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by Ben Culpin, on September 7, 2020

It's hardly breaking news that automation and machine learning is having (and will continue to have) a significant impact on the ecommerce industry. Perhaps the best-known example are Google Smart …

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by Ben Culpin, on August 31, 2020

For a marketer looking to select a new PPC network for their marketing budget, the choice of networks on offer can be somewhat overwhelming. From the more obvious choices of …

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by Ben Culpin, on July 27, 2020

Back in May of 2020, Facebook took the step of launching Facebook Shops. The idea of this is to create a marketplace for ecommerce sellers - in particular, those Small …

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by Ben Culpin, on June 30, 2020

Pinterest is a social platform which, in recent years, has grown to be a hugely valuable resource for many businesses. It offers ecommerce marketers the chance to reach their audience …

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by Ben Culpin, on June 9, 2020

The subject of this client case is a building industry supplier, located in Denmark (kept anonymous for the purposes of this case). They pride themselves not only on providing high-quality …

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