Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally.
Over the past few months, we’ve been working tirelessly on a new predictive ecommerce analytics tool, WiseMetrics. We've built it for eCommerce professionals, to help solve the pain of not having an overview of the quality and performance of product data and to give the full toolkit for data quality optimization.
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Recent Posts by Ben Culpin:
by Ben Culpin, on May 27, 2020 | How to sell on Google Shopping
The Sporting Goods industry is consistently a major contributor to the total ecommerce share of global marketplaces - with worldwide revenue expected to reach $712.9 billion by 2022. Sporting goods …
Read Storyby Ben Culpin, on May 6, 2020 |
At the end of April 2020, Google announced their shift for its Shopping Search service towards free listings. This new system offers online retailers of any size the ability to …
Read Storyby Ben Culpin, on April 21, 2020 | Client Cases
The first six months of 2020 have been a truly uncertain time for many ecommerce businesses. As a feed marketing SaaS, we've spoken to many digital marketing agencies recently who …
Read Storyby Ben Culpin, on April 6, 2020 | Ecommerce Guides
Since the global outbreak of Covid-19, predictions and expectations on the impacts and roles of ecommerce during this time have been commonplace. The objective of this article is therefore not …
Read Storyby Ben Culpin, on March 30, 2020 | Image Transformation
In the world of ecommerce, more and more channels are realising the importance of the product image - and offering the tools to help digital marketers take advantage of this …
Read Storyby Ben Culpin, on March 16, 2020 | How to sell on Google Shopping
With a predicted audience of 1.2 billion worldwide by the end of 2020, ecommerce is an industry that is only growing. The Fashion and Apparel industry is consistently a major …
Read Storyby Ben Culpin, on March 3, 2020 | Partnership
We are delighted to announce our partnership with Danish retailer Salling Group. Beginning as an Aarhus-based manufacturer in 1906, Salling Group is Denmark's largest retailer, with shops, online stores, restaurants …
Read Storyby Ben Culpin, on February 17, 2020 | How to sell on Google Shopping | Google Ads
January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …
Read Storyby Ben Culpin, on February 10, 2020 | Product Feed Optimization
What is the biggest drain on time (and budget!) for digital marketers and ecommerce managers? For the majority, the manual task of managing data in spreadsheets is going to being …
Read Storyby Ben Culpin, on January 2, 2020 | tips & tricks
We're asking why feed marketing tools are needed and how users are able to save money by reducing ROI and significantly boosting revenue. You may have searched for feed management …
Read Storyby Ben Culpin, on December 17, 2019 | Google Ads
Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products. These ads are more likely to show when people search for …
Read Storyby Ben Culpin, on December 9, 2019 |
When you are using Facebook Ads, there is one factor which is crucial to get right from the start: The Facebook Pixel. When helping clients to effectively optimize and manage …
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