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WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

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We've totally redesigned the WakeupData feed marketing platform. From a complete re-imagining of layout, to increased speed and brand new in-platform tools, all the changes are designed to give greater speed and flexibility to our users.

Ben Culpin

Ben Culpin

Recent Posts by Ben Culpin:

by Ben Culpin, on March 30, 2020 | Image Transformation

In the world of ecommerce, more and more channels are realising the importance of the product image - and offering the tools to help digital marketers take advantage of this …

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by Ben Culpin, on March 16, 2020 | How to sell on Google Shopping

With a predicted audience of 1.2 billion worldwide by the end of 2020, ecommerce is an industry that is only growing. The Fashion and Apparel industry is consistently a major …

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by Ben Culpin, on March 3, 2020 | Partnership

We are delighted to announce our partnership with Danish retailer Salling Group. Beginning as an Aarhus-based manufacturer in 1906, Salling Group is Denmark's largest retailer, with shops, online stores, restaurants …

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January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …

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by Ben Culpin, on February 10, 2020 | Product Feed Optimization

What is the biggest drain on time (and budget!) for digital marketers and ecommerce managers? For the majority, the manual task of managing data in spreadsheets is going to being …

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by Ben Culpin, on January 2, 2020 | tips & tricks

We're asking why feed marketing tools are needed and how users are able to save money by reducing ROI and significantly boosting revenue. You may have searched for feed management …

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by Ben Culpin, on December 17, 2019 | Google Ads

Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products. These ads are more likely to show when people search for …

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by Ben Culpin, on December 9, 2019 |

When you are using Facebook Ads, there is one factor which is crucial to get right from the start: The Facebook Pixel. When helping clients to effectively optimize and manage …

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by Ben Culpin, on November 12, 2019 |

Black Friday in 2020 could be a bit different. Thousands of industries have been hit by the Covid-19 pandemic, and this Holiday Period promises to be a vital period for …

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by Ben Culpin, on November 10, 2019 | Ecommerce Strategies

When it comes to marketing your product listings on different sales channels, keeping your feeds updated frequently with the latest info can help to boost your campaign performance. This is …

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by Ben Culpin, on November 3, 2019 | Ecommerce Strategies

PIM stands for Product Information Management. You may have already heard the term, as in recent years it’s a hot topic in B2B and B2C Commerce, and as an industry …

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by Ben Culpin, on October 27, 2019 | Google Ads

Google Shopping provides retailers the world over with the opportunity to drive sales from their online stores. But to make the most of the resources that Google offers to retailers, …

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