Boost in-store sales with Local Inventory Ads
Maximize conversions with dynamically transformed images
Save 20-25% on your Ad spend
Stay competitive by keeping an eye on your competitors
Let's surpass your clients' expectations Together
Maximize your Google Advertising budget with feed-driven text ads

E-commerce Norway - 2021 Guide [Infographic]

Posted on July 20, 2018 (Last Updated: January 06, 2021)

We have condensed the information from our eCommerce guide to Norway into a handy infogrpahic so you can get the run-down on the growth of e-commerce, consumer behaviors and which channels to consider when seeking to create a foothold in the Norwegian market. 



Of course there are countless options for globally popular channels like Google in Norway and many channels are dependent on the products you are selling, so we have chosen some channels more unique to the Norwegian market which you could consider:


Prisjakt is an international price comparison service launched in 2000 in Sweden. They have products listed in 8 countries:  Norway, Sweden, Finland, Italy, France, New Zealand, UK, and Ireland. In Norway alone they  have 497 000 products from 2456 stores.

In order to sell on you must:

  • Have a Norwegian organization number and be VAT registered.
  • Products need to be assigned to’s taxonomy, otherwise they will not be listed.
  • Address and deliver to consumers in Norway and follow Norwegian Consumer Law.

As with any new export channel, Prisjakt also demand your product feed contain factors like Product id, category, URL, brand/manufacturer, product name, price, condition, availability.

You can get the full list of the Prisjakt product feed specifications and all the recommendations here.

Related: Get more info on our integration with Prisjakt here



Elkjøp, better known as Elgiganten outside Norway, is the largest consumer electronics retailer in the Nordic countries, with 400 stores in six countries and 10,000 employees.

Stocking everything electronic from cameras, tvs, gaming and white goods - this site ranks second on the list of most popular ecommerce stores in Norway, and is a go-to for thousands of shoppers across the country. 

Talk to WakeupData's integrations experts about setting up an optimized feed for Elkjøp today.



prisguiden is a Norwegian price comparison service and search engine for products. They offer a simple and complete starting point for Norwegian shoppers – including price comparison, test data, reviews and stock status. 

It is a free service for users and is 100% neutral in its displaying of products. Contrary to other price comparison services, there are no extra costs once listed to give you more exposure to Norwegian customers .

The only requirements for your Prisguiden feed are price, product and image url, product name 
but it is of course recommended that you include as much info as possible in your export feed, you can find their specifications here. 

Related: Get more info on our integration with Prisguiden here is a Norwegian ecomerce supplier stocking over 16 000 products, with nine webshops in 3 countries in Scandinavia.

The main part of their product assortment is computers and components, but they have also expanded in recent yeras to include photographic, Hi-Fi, TV, gaming and white goods. 

In 2018 Komplett ranked as the best selling ecommerce retailer in the country, with a growing customer base across the Nordics of over 900 000 (source). 



Miinto export WakeupData

Miinto is a Danish company operating in Denmark, Sweden, Holland and Norway - offering the largest fashion selection in Scandinavia.

They offer services hosting hundreds of stores to over 1 million customers to offer a wide selection of styles and items.  

Requirements for your product feed include product urls, no HTML markup, title, descriptions, price, brand, color, size and image link. 

You can check out their full list of Feed Requirements here 

Related: Get more info on our integration with Miinto here


Selling in Norway 

So what can we take from our statistics? There is a pre-existing, tech savvy and dedicated customer base of online shoppers in Norway, with great potential for a webstore that can promise prompt delivery times.

As well as helping eCommerce businesses from across Europe to sell in Norway, we also support multiple Norwegian clients to expand their reach and sale success.
Check out how we helped Oslo-based company, Festmagasinet, to grow their impressions, clicks and revenue by setting up effective Custom Labels for their Google Shopping Ads.
Festmagasine case


Want to find out more about selling in the Nordics? Visit our e-commerce guides to selling in Denmark, Sweden and Finland

Check out our eCommerce Guide to Selling in the Nordics below 👇


Nordic Ecommerce E-book

Written by Admin

Topics:World Ecommerce

About the WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

Subscribe to Updates

Apply for a 30 day free trial


Get your questions answered and learn what WakeupData's product feed management platform can do for your business.