Facebook Ad Structure Guide
Written by Ben Culpin, Posted on February 18, 2019
(Last Updated: March 31, 2020)
The main campaign, with smaller ad-sets beneath and each individual ad beneath that.
Facebook Ad sets
The Ad level
The Ad template
Structuring your Facebook ads
Single Image Ads
Collection Ads for mobile
Ad placements for Facebook Dynamic ads
Newsfeed - (desktop and mobile)
The news feed is the standard placement for most Facebook ads (Image, right - Social Media Examiner). Selecting mobile for your dynamic ads will give you the chance to reach out to people on-the-go or in the local area of your company.