by Ben Culpin, on May 24, 2019
The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista). Based on the results from previous years, …
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by Ben Culpin, on May 15, 2019
Travel ads (formally known as dynamic ads for travel - or simply DAT) let you automatically show ads across Facebook, Instagram and Audience Network to people who are planning a trip …
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by Ben Culpin, on April 15, 2019
8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% …
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by Ben Culpin, on April 8, 2019
Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end …
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by Ben Culpin, on March 21, 2019
Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen …
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by Ben Culpin, on March 21, 2019
The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look …
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by Ben Culpin, on March 7, 2019
In March 2019, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS. This followed the feedback from merchants and providers, who would like …
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by Admin, on March 4, 2019
Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable …
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by Ben Culpin, on February 1, 2019
We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and …
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by Ben Culpin, on January 18, 2019
We are always striving to deliver solutions which help to solve our clients' problems in ecommerce and data feed management. In the following example we were able to discuss with …
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by Ben Culpin, on December 10, 2018
Product data feeds are the foundation of all digital marketing and sales channels. Your feed is the basis of all your customer-facing assets, so has a huge say on how …
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by Ben Culpin, on November 19, 2018
You probably don't need telling that Google is the most popular search engine worldwide. But the often overlooked Bing is consistently second place in terms of online search volume year-on-year …
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