by Ben Culpin, on January 25, 2021
Whether its for prospecting or remarketing, Facebook Dynamic Product Ads need creative and engaging visuals to drive the best performance. As digital advertising becomes more and more about relevancy and …
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by Ben Culpin, on July 27, 2020
Back in May of 2020, Facebook took the step of launching Facebook Shops. The idea of this is to create a marketplace for ecommerce sellers - in particular, those Small …
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by Guest Author, on April 10, 2020
Have you ever wondered what design theme works best for your ads? Whether to use product shots, model shots, or lifestyle shots? What about graphics vs. photos? Discounts, testimonials, or …
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by Guest Author, on February 3, 2020
If you want to make a notable difference to reaching your Conversion and ROI goals through your digital marketing efforts in 2021, you should know that Facebook continues to be …
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by Guest Author, on November 6, 2019
Some advertising can be obnoxious, invasive and repetitive which is why many people are sick of ads. Did you know that over 25% of internet users are using some form …
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by Guest Author, on September 13, 2019
In an ideal scenario, all of your site’s visitors would decide to purchase your products, sign up for your services, download an eBook, or subscribe to your email list the …
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by Ben Culpin, on August 26, 2019
When it comes to promoting your business for the automotive industry, there are a wide array of options available for driving traffic and building interest. What's more, it doesn't have …
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by Ben Culpin, on July 29, 2019
Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT you're not sure where to start? Read on. This article is for you! There are …
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by Ben Culpin, on June 4, 2019
You might already know of the multiple benefits to customizing your image ads for social media channels like Facebook and Instagram - as well as for internal use like website …
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by Ben Culpin, on May 24, 2019
The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista). Based on the results from previous years, …
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by Ben Culpin, on May 15, 2019
Travel ads (formally known as dynamic ads for travel - or simply DAT) let you automatically show ads across Facebook, Instagram and Audience Network to people who are planning a trip …
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by Ben Culpin, on May 8, 2019
Instagram recently reported that they have 500 million active profile pages, and over 80 percent of those users are following at least one business account. What's more, 72% of users have actually made purchases …
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