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WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

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We've totally redesigned the WakeupData feed marketing platform. From a complete re-imagining of layout, to increased speed and brand new in-platform tools, all the changes are designed to give greater speed and flexibility to our users.

by Ben Culpin, on July 13, 2019

Germany is a developed ecommerce market which continues to grow consistently each year. Consumers are tech savvy and love shopping online, making it a great country for eCommerce businesses to …

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by Ben Culpin, on June 27, 2019

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …

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by Ben Culpin, on June 10, 2019

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill …

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by Ben Culpin, on May 24, 2019

The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista). Based on the results from previous years, …

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by Ben Culpin, on May 15, 2019

Travel ads (formally known as dynamic ads for travel - or simply DAT) let you automatically show ads across Facebook, Instagram and Audience Network to people who are planning a trip …

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by Ben Culpin, on May 8, 2019

Instagram recently reported that they have 500 million active profile pages, and over 80 percent of those users are following at least one business account. What's more, 72% of users have actually made purchases …

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by Guest Author, on April 24, 2019

Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to …

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by Ben Culpin, on April 23, 2019

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google. According to their statistics, 63% of those travelling for leisure began their travel research …

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by Ben Culpin, on April 15, 2019

We are following on from our previous look at what data feed optimization is and why it is necessary in the ecommerce industry. Here we outline 5 of the most common …

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by Ben Culpin, on March 29, 2019

We are incredibly pleased to say that WakeupData has made it to the finals of the FDIH e-commerce awards 2019 for the third year in a row! First and foremost, …

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by Ben Culpin, on March 21, 2019

The ability to merge data to online merchant's product data feeds is one that can deliver great value by creating high quality content. In this article we'll take a look …

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by Ben Culpin, on February 18, 2019

You may have already heard about the Image Transformation tool from WakeupData - if it all sounds new to you, check out our article here which explains the features it …

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