by Ben Culpin, on September 7, 2020
It's hardly breaking news that automation and machine learning is having (and will continue to have) a significant impact on the ecommerce industry. Perhaps the best-known example are Google Smart …
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by Ben Culpin, on February 17, 2020
January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …
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by Guest Author, on January 27, 2020
Google has announced that in the next 2 years it will be moving away from the 3rd party cookie. This might not have come as such a surprise to all, …
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by Ben Culpin, on December 17, 2019
Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products. These ads are more likely to show when people search for …
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by Ben Culpin, on October 27, 2019
Google Shopping provides retailers the world over with the opportunity to drive sales from their online stores. But to make the most of the resources that Google offers to retailers, …
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by Ben Culpin, on August 6, 2019
You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product …
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by Ben Culpin, on July 29, 2019
Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT you're not sure where to start? Read on. This article is for you! There are …
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by Ben Culpin, on June 27, 2019
Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …
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by Ben Culpin, on June 18, 2019
In the latest CSS update, we are pleased to say that over the last few months, WakeupData's Google Comparison Shopping Service has now become available to more people, across more …
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by Ben Culpin, on June 10, 2019
One of Google's latest announcements sees the new Shopping Campaigns with Partners. Released in beta in late May, this feature allows brands to use their own budgets to help promote priority …
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by Ben Culpin, on June 10, 2019
Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill …
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by Ben Culpin, on May 20, 2019
An MPN, or manufacturer part number is a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. For ecommerce retailers, many …
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