WakeupData Blog

If you are a Google Merchant Center user you want to pay attention to a few important updates to the product data specification coming this year. In effect from 6th …

Many brands and retailers don’t always have the product information they need to start listing and advertising products online. Google Local Inventory Ads (LIAs) are an effective marketing tool, designed …

We recently solved a commonly occurring issue for a client which involved updating the feed pricing for their Google Merchant Center feed. The Problem You can schedule the update of …

The landscape of digital marketing is ever-changing. You can never get too comfortable in this field, as things will change as soon as you think you have it all figured …

It's hardly breaking news that automation and machine learning is having (and will continue to have) a significant impact on the ecommerce industry. Perhaps the best-known example are Google Smart …

January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …

Google has announced that in the next 2 years it will be moving away from the 3rd party cookie. This might not have come as such a surprise to all, …

Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products. These ads are more likely to show when people search for …

Google Shopping provides retailers the world over with the opportunity to drive sales from their online stores. But to make the most of the resources that Google offers to retailers, …

You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product …

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT you're not sure where to start? Read on. This article is for you! There are …

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …