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WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

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Over the past few months, we’ve been working tirelessly on a new predictive ecommerce analytics tool, WiseMetrics. We've built it for eCommerce professionals, to help solve the pain of not having an overview  of the quality and performance of product data and to give the full toolkit for data quality optimization. 

by Brian Skov, on April 9, 2021

If you are a Google Merchant Center user you want to pay attention to a few important updates to the product data specification coming this year. In effect from 6th …

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by Luna Campos, on March 26, 2021

Many brands and retailers don’t always have the product information they need to start listing and advertising products online. Google Local Inventory Ads (LIAs) are an effective marketing tool, designed …

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by Ben Culpin, on March 15, 2021

We recently solved a commonly occurring issue for a client which involved updating the feed pricing for their Google Merchant Center feed. The Problem You can schedule the update of …

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by Guest Author, on October 13, 2020

The landscape of digital marketing is ever-changing. You can never get too comfortable in this field, as things will change as soon as you think you have it all figured …

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by Ben Culpin, on September 7, 2020

It's hardly breaking news that automation and machine learning is having (and will continue to have) a significant impact on the ecommerce industry. Perhaps the best-known example are Google Smart …

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by Ben Culpin, on February 17, 2020

January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …

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by Guest Author, on January 27, 2020

Google has announced that in the next 2 years it will be moving away from the 3rd party cookie. This might not have come as such a surprise to all, …

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by Ben Culpin, on December 17, 2019

Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products. These ads are more likely to show when people search for …

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by Ben Culpin, on October 27, 2019

Google Shopping provides retailers the world over with the opportunity to drive sales from their online stores. But to make the most of the resources that Google offers to retailers, …

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by Ben Culpin, on August 6, 2019

You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product …

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by Ben Culpin, on July 29, 2019

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT you're not sure where to start? Read on. This article is for you! There are …

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by Ben Culpin, on June 27, 2019

Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …

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