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WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

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We've totally redesigned the WakeupData feed marketing platform. From a complete re-imagining of layout, to increased speed and brand new in-platform tools, all the changes are designed to give greater speed and flexibility to our users.

by Ben Culpin, on May 20, 2019

An MPN, or manufacturer part number is a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. For ecommerce retailers, many …

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by Ben Culpin, on May 20, 2019

Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's …

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by Guest Author, on April 24, 2019

Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to …

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by Ben Culpin, on April 23, 2019

Where are most people doing their travel research? We asked Google and the answer, unsurprisingly, was....Google. According to their statistics, 63% of those travelling for leisure began their travel research …

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by Ben Culpin, on April 15, 2019

8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% …

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by Ben Culpin, on April 8, 2019

Smart Shopping is one of Google’s campaign types. In their own words, Google's Smart Shopping Campaigns: "Simplify your campaign management, maximize your conversion value and expand your reach" They simply …

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by Ben Culpin, on April 8, 2019

Since the beginning of the 21st century, the revenue of consumer electronics has risen year-on-year. Revenue for this year is expected to reach US $337,754 million, rising to $454 492 by the end …

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by Ben Culpin, on March 21, 2019

Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen …

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by Ben Culpin, on March 7, 2019

In March 2019, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS. This followed the feedback from merchants and providers, who would like …

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by Admin, on March 4, 2019

Google has always been one of the best ways for your potential customers to discover your brand and product. On Search and Google Images, you can provide them with valuable …

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by Ben Culpin, on February 1, 2019

We pride ourselves on being able to deliver tailored feed marketing solutions which solve our clients' issues. In the latest case with Quickparts we initially listened to their issues and …

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by Ben Culpin, on January 18, 2019

We are always striving to deliver solutions which help to solve our clients' problems in ecommerce and data feed management. In the following example we were able to discuss with …

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