Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally.
Over the past few months, we’ve been working tirelessly on a new predictive ecommerce analytics tool, WiseMetrics. On December 7th, our brand new platform will be launched in Beta.
We've built it for eCommerce professionals, to help solve the pain of not having an overview of the quality and performance of product data and to give the full toolkit for data quality optimization.
Learn from our expert guest how to use Pinterest as a high-performing ecommerce channel.
5 Ways WakeupData Makes a Difference to improve conversions and increase ecommerce revenue.
by Ben Culpin, on May 27, 2020
The Sporting Goods industry is consistently a major contributor to the total ecommerce share of global marketplaces - with worldwide revenue expected to reach $712.9 billion by 2022. Sporting goods …
Read Storyby Ben Culpin, on March 16, 2020
With a predicted audience of 1.2 billion worldwide by the end of 2020, ecommerce is an industry that is only growing. The Fashion and Apparel industry is consistently a major …
Read Storyby Ben Culpin, on February 17, 2020
January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …
Read Storyby Ben Culpin, on June 27, 2019
Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …
Read Storyby Ben Culpin, on June 10, 2019
One of Google's latest announcements sees the new Shopping Campaigns with Partners. Released in beta in late May, this feature allows brands to use their own budgets to help promote priority …
Read Storyby Ben Culpin, on June 10, 2019
Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill …
Read Storyby Ben Culpin, on May 20, 2019
An MPN, or manufacturer part number is a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. For ecommerce retailers, many …
Read Storyby Ben Culpin, on May 20, 2019
Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's …
Read Storyby Guest Author, on April 24, 2019
Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to …
Read Storyby Ben Culpin, on April 15, 2019
8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% …
Read Storyby Ben Culpin, on March 21, 2019
Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen …
Read Storyby Ben Culpin, on March 7, 2019
In March 2019, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS. This followed the feedback from merchants and providers, who would like …
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