by Ben Culpin, on May 27, 2020
The Sporting Goods industry is consistently a major contributor to the total ecommerce share of global marketplaces - with worldwide revenue expected to reach $712.9 billion by 2022. Sporting goods …
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by Ben Culpin, on March 16, 2020
With a predicted audience of 1.2 billion worldwide by the end of 2020, ecommerce is an industry that is only growing. The Fashion and Apparel industry is consistently a major …
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by Ben Culpin, on February 17, 2020
January saw the release of "Popular Products" from Google Search, a feature designed to make it easier to browse products from different stores and brands. We're taking a look at …
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by Ben Culpin, on June 27, 2019
Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …
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by Ben Culpin, on June 10, 2019
One of Google's latest announcements sees the new Shopping Campaigns with Partners. Released in beta in late May, this feature allows brands to use their own budgets to help promote priority …
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by Ben Culpin, on June 10, 2019
Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill …
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by Ben Culpin, on May 20, 2019
An MPN, or manufacturer part number is a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. For ecommerce retailers, many …
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by Ben Culpin, on May 20, 2019
Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's …
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by Guest Author, on April 24, 2019
Remarketing or retargeting? Let's say you have a dog, who loves to play fetch with you. Sometimes she takes the ball and just runs around with it, not bringing it back to …
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by Ben Culpin, on April 15, 2019
8 out of 10 customers report that they are less likely to go to a store if they can’t view inventory levels online in advance. Combine this with the fact that 33% …
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by Ben Culpin, on March 21, 2019
Following Google's announcement of Comparison Listing Ads for CSS at the beginning of March, we will continue providing an overview of subsequent changes and updates as and when they happen …
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by Ben Culpin, on March 7, 2019
In March 2019, Google announced the introduction of an entirely new ad format - Comparison Listing Ads for CSS. This followed the feedback from merchants and providers, who would like …
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