Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally.
Over the past few months, we’ve been working tirelessly on a new predictive ecommerce analytics tool, WiseMetrics. On December 7th, our brand new platform will be launched in Beta.
We've built it for eCommerce professionals, to help solve the pain of not having an overview of the quality and performance of product data and to give the full toolkit for data quality optimization.
Learn from our expert guest how to use Pinterest as a high-performing ecommerce channel.
by Guest Author, on December 9, 2020
The quality of the products you’re selling still counts, but you’re going to need a lot more than product quality to attract your ideal customers. The needs of shoppers haven’t …Read Story
by Ben Culpin, on September 25, 2020
If you are an Amazon merchant, there is a straightforward way to use Google Shopping for promoting your Amazon products. Choosing to take this step is a way of expanding …Read Story
by Guest Author, on August 24, 2020
Marketing teams can spend all their resources creating beautiful, visually-stunning websites while overlooking one important aspect: getting people to it. Driving traffic to their website is a challenge for many …Read Story
by Ben Culpin, on January 2, 2020
We're asking why feed marketing tools are needed and how users are able to save money by reducing ROI and significantly boosting revenue. You may have searched for feed management …Read Story
by Ben Culpin, on September 6, 2019
You may already know about the benefits of implementing affiliate marketing as part of your sales strategy. Responsible for 15% of total digital media online revenue, the performance-based model of …Read Story
by Guest Author, on August 27, 2019
Business is all about making decisions. How do you know what is the right decision to make though? Your instinct can be valuable, but it's not always accurate. The answers …Read Story
by Ben Culpin, on August 6, 2019
You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product …Read Story
by Guest Author, on July 22, 2019
There was a time when starting up a direct to consumer brand - as opposed to going through traditional retailer and re-seller routes - was only ever a pipe dream …Read Story
by Guest Author, on July 16, 2019
The conversion funnel for many online stores can be pretty "leaky." If you analyze yours right now, you'll most likely notice a large >50% drop-off at the very first stage …Read Story
by Ben Culpin, on July 13, 2019
Germany is a developed ecommerce market which continues to grow consistently each year. Consumers are tech savvy and love shopping online, making it a great country for eCommerce businesses to …Read Story
by Ben Culpin, on June 27, 2019
Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …Read Story