by Guest Author, on December 9, 2020
The quality of the products you’re selling still counts, but you’re going to need a lot more than product quality to attract your ideal customers. The needs of shoppers haven’t …
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by Ben Culpin, on September 25, 2020
If you are an Amazon merchant, there is a straightforward way to use Google Shopping for promoting your Amazon products. Choosing to take this step is a way of expanding …
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by Guest Author, on August 24, 2020
Marketing teams can spend all their resources creating beautiful, visually-stunning websites while overlooking one important aspect: getting people to it. Driving traffic to their website is a challenge for many …
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by Ben Culpin, on January 2, 2020
We're asking why feed marketing tools are needed and how users are able to save money by reducing ROI and significantly boosting revenue. You may have searched for feed management …
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by Ben Culpin, on September 6, 2019
You may already know about the benefits of implementing affiliate marketing as part of your sales strategy. Responsible for 15% of total digital media online revenue, the performance-based model of …
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by Guest Author, on August 27, 2019
Business is all about making decisions. How do you know what is the right decision to make though? Your instinct can be valuable, but it's not always accurate. The answers …
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by Ben Culpin, on August 6, 2019
You probably already know the ways that you can create product groups on Google Shopping. They allow online merchants to split their product listings based on factors like Category, product …
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by Guest Author, on July 22, 2019
There was a time when starting up a direct to consumer brand - as opposed to going through traditional retailer and re-seller routes - was only ever a pipe dream …
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by Guest Author, on July 16, 2019
The conversion funnel for many online stores can be pretty "leaky." If you analyze yours right now, you'll most likely notice a large >50% drop-off at the very first stage …
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by Ben Culpin, on July 13, 2019
Germany is a developed ecommerce market which continues to grow consistently each year. Consumers are tech savvy and love shopping online, making it a great country for eCommerce businesses to …
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by Ben Culpin, on June 27, 2019
Google Product Review Feeds allow you to send a feed to Google with details of all of your customer reviews. These can then be used as a means of enhancing …
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by Ben Culpin, on June 10, 2019
Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill …
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