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Senior Marketing Manager

We are looking for a Senior Marketing Manager to help us scale for global growth!
You will be responsible for overseeing the planning, development and execution of WakeupData’s marketing and advertising initiatives. You should be a PPC and ecommerce expert, using in-depth knowledge to inspire your colleagues and educate our partners. Thinking outside the box should be in your DNA!

Responsibilities

As a senior-level marketing professional, you must be both analytical and creative. Your tasks will be:

• Define marketing strategies to support the company’s overall strategies and objectives
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation, roll-up your sleeves and execute the plan
• Responsible for demand- and lead generation and nurturing our valued leads to help deliver hyper-growth 
• Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.) with the most efficient market messages and the optimal marketing material
• Define and understand lead generation target audience segments for B2B
• Develop a highly efficient team of marketing professionals
  
  

Requirements 

• Education in Marketing and Communications or a relevant field.
• Proven experience of (3-5 years) as Senior Digital Marketing Manager, Paid Media Specialist, Ecommerce Manager or similar role
• Expert in PPC across all channels, experience working with marketing automation, marketing analytics, SEO, CRO etc.
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
• Solid understanding of all necessary digital acquisition channels to generate leads.
• Able to drive growth in all activities, systems and frameworks to connect the dots between marketing, product and revenue touchpoints and have a creative mindset for growth hacking.
• Understanding of Inbound Methodologies and inbound CRM such as Hubspot and user.com. 
• Outstanding sense of humour, we love to laugh in this company!
• A “do your best, have fun and challenge the status quo” mentality

• Experience within the SaaS/Software industry and lead-driven marketing will be a plus.
• Prior knowledge of data feed management will be an extra plus.

Please send your resume and cover letter, along with any other relevant documentation to info@wakeupdata.com with the subject line 'Senior Marketing Manager'

Check out our other current positions via the link below.