E-commerce merchants who are selling products from their online store, might decide to start selling on online marketplaces like Amazon. Simultaneously, they might also want to start advertising on search engines like Google and running social media ads on platforms like Facebook.
Using a tool that offers product content optimization software, you can merge together multiple data sources, analyze the quality, structure and standardize your ecommerce data feed content, and export it as a single, high-quality master feed, tailored to your chosen channels.
For an effective e-commerce product feed management strategy, you need to make sure the data you are exporting to various channels is consistent. For example, you don't want to list one set of products on PriceRunner which states one thing, and simultaneously run Google Shopping Product Listing Ads which state something completely different. This is a surefire way to lose any potential sales and negatively impact your brand image.
The benefits of getting an overview of your competitors' pricing are many.
Add extra factors to your ecommerce data might be the difference between a customer making a purchase or not.
Merging data that contains product's ratings will boost the chances of shoppers clicking through to your product.
Using data from analytics tools like Clerk.io or Raptor Smart Advisor can help you identify best sellers and high performers from your online store and therefore divide and categorize your products more strategically.