Sign In
Feed Audit
Sign In
Feed Audit

What is Product Feed Optimisation?

Find out what it means and how it can help you sell more online

Product feed optimisation is the process of improving and enriching your product feeds in order to increase the results achieved by your online sales efforts across your sales channels

Effective product feed optimisation will involve improving the quality of the feed, the source of the data and ensuring that you aren't just meeting the requirements of channels like Facebook, Google and Amazon - but are standing out from the crowd with high-quality, eye-catching listings that will engage your audience.

Why optimise your data feeds?

By providing as much valuable information as possible in your feed through data feed optimisation, you will make your listings more relevant for your shopper's searches. The outcome will be that search engines like Google will display your ads more frequently, for less money. 

The data feed you provide for each channel is the foundation of your online campaign. If you aren't putting in the effort to ensure it looks good and is of high-quality, you will not perform as well as your competitors.

Product Data Feeds which aren't optimised:

  • Won't rank for certain desired search terms
  • Will cost online store owners more money to display their ads.
  • Your competitors will be given more ad space

Data feed optimisation

When improving the quality of your product feed, the primary step is to ensure that it meets these individual requirements of your chosen sales channels. Once this is done though, there are plenty more ways to optimise, adding richness and value to your product data feeds. 

As an example, improving your product titles is often the first place to start. Ensuring you are removing text that isn't necessary while including important keywords and brand names at the start can make a difference.


Each channel, like Google ShoppingFacebook or Amazon, will have certain feed requirements which differ from other channels. That's why we help tailor your product feed content and provide pre-built templates to ensure your listings are performing as well as they possibly can - consistently delivering better Return On Investment (ROI).

Providing a quality Source Feed 

This refers to the product data already listed on your online store. Although just a starting point for further optimisation, it's important that the initial import of your feed includes relevant categories.

This will include basic factors like titles, descriptions, prices, url, image links etc. If you don't have a product feed, or are missing certain information like GTINs - WakeupData provide a webcrawling service which can get hold of all the information for you. 

The product image also plays a key role in convincing your audience to make that purchase decision. It's important to make sure the image is the right resolution and meets the size requirements of each channel. On top of that though, Image Transformation tools can add eye-catching designs like borders, promotions, logos and pricing - to give your images an edge over your competitors.

All-in-one solution

It may seem like there is a lot to handle for e-commerce merchants and online store owners trying to sell on various sales channels.

That's why product feed optimisation tools are used to help you manage your product feed is a simple, easy-to-use way. Check out this ecommerce feed management tool comparison sheet to see which may be the tool for your business.

These platforms are designed to provide a single place where users can import feeds, optimise product feeds and add valuable information, manage and schedule their inventories and export to comparison shopping, affiliate marketing, social media or search engine advertising channels. 

About WakeupData

WakeupData is Feed Marketing tool, which helps merchants on Magento, Shopify, WooCommerce, Prestashop and more, to optimise their product data feed for Google, Amazon, Facebook and hundreds of other shopping channels worldwide.

We offer a user-friendly interface, intuitive design and a dedicated Custom Success Team to deliver ROI through feed management and optimization.


We are launching a new product: Insights BETA.

Want to be part of this new chapter in the eCommerce industry?
Our ecommerce product analytics platform provides actionable insights from your data
Find out more