Amazon integration
& Data Feed Management

Get your products listed faster on Amazon! Sell more and work less.


Amazon is the world’s largest online retailer of consumer goods and digital media

By selecting them as your feed provider you can reach hundreds of millions of customers with ease. In the US alone, Amazon boasts over 150 million unique visitors every month and is rapidly becoming the first stop for many shoppers intending to carry out a transaction worldwide.

Since 2000, Amazon have been helping individuals and businesses increase sales and reach new customers. Our template is matched to the requirements for selling via Amazon, which include factors like EAN or UPC info and specific product details. Once connected, shoppers can buy your products with confidence and security and you will receive your payments promptly from the time the invoice is received.

Using us as your feed provider for Amazon will help you to see immediate results in your product visibility and help to maximize sales on a global scale across your product data feed.

Which countries can you sell on Amazon from?


























the UK


the US

Plus hundreds more worldwide.


What industries are relevant for selling on Amazon?

Beauty and Personal Care
Computers and Electronics
Health and Fitness
Home and Garden
Photo and Video
Travel and Transportation
Vitamin supplements

What product categories are important for selling Amazon?

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.
Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.
Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. 

How to start selling your products on Amazon?

Our integration to Amazon is based on a xml file integration with up to 29 points of data on each item send - which follows Amazon data feed specifications.

import types icon 2020

We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

How to submit your Amazon product Feed:

Register for an Amazon merchant account. This costs $39.99 plus selling fees that typically equate to about 15% of the amount you sell for.
Create an Amazon feed. Using WakeupData's pre-made templates.
Set your Amazon connection up.
Simply contact the Amazon support team and send them your feed URL for review. 

What are Amazon’s required Feed specifications?

Amazon ecommerce feeds are divided into a normal file template and a lite template for each product category. The normal template may require hundreds of product fields while the lite template usually have 40-50 fields, including factors like: Product title, brand, Additional images, url, Product Description, Amazon ASIN.

In addition to ensuring your feed meets Amazon feed requirements, you should try and ensure you product data is fully optimized, with images made more engaging and titles containing all relevant attributes like the brand, size and variations.

Want to find out more about selling on Amazon? 

We've produced a free ebook guide, aimed at helping digital marketers and ecommerce professionals get started with a successful Amazon intergration that drives business revenue.

Hundreds of clients have achieved success on Amazon through effective data feed optimization and management, so in this guide we share our knowledge and expertise to help you get started.

Selling on Amazon Guide

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 


Wakeupdata allows me, a person with no programming background, to build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.

- Joni Helminen, Senior Specialist, OMD Finland

I would definitely recommend WakeUpData - they are very competent in feed optimization and handling data. We are already using WakeupData's skills to make our feeds and bids more accurate, to increase our CTR and ROAS.

- Hans-Henning Neilsen, E-commerce Manager, Quickparts

We recommend WakeupData to clients who wish to integrate data feeds with different platforms. Their ability to act fast, deliver high-end solutions and provide great support are some of the most important reasons we choose to work with them.

- Ruth Marbæk Barrit, Client Director, Iprospect

WakeupData comes in as an extended arm which can lift up feeds and improve the marketing possibilities we have with said client.

- Thomas Erlandsen, Sales & Partner Manager, Shopalike

1.5 billion Products fetched to the WakeupData platform from client feeds.

1 Dedicated Customer Support Manager on-hand for each and every client.

150+ integrations to varied channels worldwide.

95% 'Likelihood of Recommending our tool' in recent client survey.

Get Integrated with Amazon today

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34

Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland

Understanding the WakeupData Platform

Mastering Feed Optimization

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