This second part of our guide to boosting your Amazon rankings looks at how you can optimize your product descriptions and categories to get significant advantages - and, perhaps most importantly, how this differs from Google Shopping.
In Google, you want a concise, engaging title with your keyword close to the beginning (image below).
In contrast, with Amazon's algorithm the most important thing is including multiple keywords (image below). You want to get as many keywords into 80 characters as you possibly can
- BUT ensure that it still makes sense!
You can use tools like Merchant Words, Google Keyword Planner and Keyword Inspector to find relevant keywords for your product types or estimate your search volume and optimise your Amazon listing keywords.
You can also begin typing in a keyword in Amazon’s search bar, and look at the results that populate below as ‘recommended’ search terms (image below).
Here are the elements to include in your title:
The other reason that these more "messy" looking listings on Amazon often rank the highest is that the algorithm recognizes that they have the most keyword-rich, informative features listed.
Features are displayed as bullet points right below the pricing and product options and should be seen as a requirement
- This is because Amazon announced that they no longer allow products without bullet points to be featured in the buy box (see our post dedicated to claiming the Amazon buy box).
One of the best ways to get bad reviews and annoy your customers on Amazon is to list your products when you don't have them. The most common way this problem occurs is when a seller doesn’t keep proper track of their inventory and doesn't update it regularly enough. Whether you’re a first-party vendor or a third-party seller, keeping up your inventory is vital to maintaining top rankings in A9’s product search results.
Find out how WakeupData helps hundreds of clients to set up an Amazon feed by downloading our Selling on Amazon FREE e-book to find out how to get the best results from your Amazon sales: