WakeupData Blog

It's hardly breaking news that automation and machine learning is having (and will continue to have) a significant impact on the ecommerce industry. Perhaps the best-known example are Google Smart …

For a marketer looking to select a new PPC network for their marketing budget, the choice of networks on offer can be somewhat overwhelming. From the more obvious choices of …

Marketing teams can spend all their resources creating beautiful, visually-stunning websites while overlooking one important aspect: getting people to it. Driving traffic to their website is a challenge for many …

In this smartphone-crazed era, a majority of consumers freely share their location data via various apps they use. Marketers have embraced this opportunity to pitch their services based on location …

Digital marketing is a crucial part of an overall marketing strategy, but its importance has increased during the latest world crisis. Namely, due to the coronavirus pandemic, lockdowns, and social …

Back in May of 2020, Facebook took the step of launching Facebook Shops. The idea of this is to create a marketplace for ecommerce sellers - in particular, those Small …

The value of understanding your product data cannot be overstated. The act of not only being able to be aware of overall performance, but to take actions accordingly, is becoming …

Pinterest is a social platform which, in recent years, has grown to be a hugely valuable resource for many businesses. It offers ecommerce marketers the chance to reach their audience …

Every online store owner and digital marketer wants to find ways to promote their store and products easily. While there are many different things you can try in order to …

Many sellers make a good amount of money by selling through Amazon. However, most of them limit themselves, often without realizing it, by selling only in their native market. Selling …

The ecommerce and digital marketing industry is one which is constantly changing. New products, features, global events and regulations means those in the industry need to stay on-top of these …

The subject of this client case is a building industry supplier, located in Denmark (kept anonymous for the purposes of this case). They pride themselves not only on providing high-quality …