Create and optimize your Google Shopping Feed
to increase profitability on your Google Product feeds. 

WakeupData's feed Marketing Solutions allow you to create from scratch or connect your Google product feed,  then optimize and enrich your data, to boost performance on Google Shopping.

What is a Google shopping feed?

A Google Shopping feed is a structured data file that contains information about products that you wish to advertise on Google's shopping platform. It includes details such as product titles, descriptions, prices, availability, images, and other attributes.

Retailers provide this feed to Google, which uses the data to display relevant product listings when users search for specific items on Google Shopping. The feed enables businesses to showcase their products and reach potential customers who are actively searching for products to buy. This is what is usually described as a Google Product Feed.

How to create a Google shopping feed?

Creating a Google Shopping feed includes the following steps in a nutshell:

1. Prepare your product data: Ensure that you have accurate and detailed information about your products. This includes attributes such as product titles, descriptions, prices, availability, images, and other relevant details.

2. Choose a feed format: Google supports multiple feed formats such as XML, TXT, or CSV. Select the format that is most convenient for you and compatible with your product data.

3. Structure your feed: Create the feed file according to the required format and structure. Each product should have its own entry with corresponding attribute values.

4. Include required attributes: Google has specific feed requirements that must be met. These typically include the product title, description, price, availability, and link to the product page.

5. Add optional attributes: Enhance your product listings by including optional Google Shopping feed specs such as brand, colour, size, condition, and more. Providing as much relevant information as possible can improve the visibility and effectiveness of your listings.

6. Submit your feed: Upload your file to Google Merchant Center, which is the platform where you manage your product data. Create an account if you don't already have one and follow the steps to submit your feed.

Google Ads Manager is where online stores and digital marketers manage and build all their Shopping campaigns.
It allows them to monitor ad budgets and bids while optimizing the campaigns using the performance insights available in their Ads Manager account.
Google Merchant Center serves as the platform where retailers store their Google Shopping feeds, which are compilations of products available for sale from their business. These feeds must adhere to specific Google Shopping feed specs and feed requirements. 
These attributes encompass various fields, such as GTINs/EANs, price, colour, material, description, and title.

Want to sell more on Google Shopping?

If you're looking to get started with an effective Google Shopping campaign, or need optimization of your current setup with effective product management tools - we are the eCommerce platform for you. Simply fill out the form to get started and we'll be in touch with you to get you started on the path to success with our tailored feed marketing solutions.

WakeupData comes in as an extended arm which can lift up their feeds and improve the marketing possibilities we have with said client.
Thomas Erlandsen, Sales & Partner Manager at Shopalike

Google Product data specification requirements

You will need to format your product data to follow the product data Google feed requirements when you are ready to send your product feed to the Merchant Center.

There are design guidelines that clarify exactly how to apply the data so that Google can thoroughly understand it. While there is a lot of information in the specification, reading through it can be useful now so that you can understand what kind of information you are going to get.

merchant center

Google Shopping Feed Optimization

For eCommerce retailers selling on Google Shopping, the fastest way to make a big difference to CTR and conversions with a minimal effort is to focus on the structuring and optimization of your Google Merchant Center Feed. You may have an effective bidding strategy in place, but if your feed is poorly structured and not optimized you just won't see the results you are after.

Google Shopping ads can yield 26% better conversion rates at a 23% lower cost-per-click (or CPC) over traditional text-based ads, but they need to be properly optimized.

Some fields in your Google Shopping Field will have standardized values - such as condition or availability. Meanwhile, other fields like iddescription or title will be open for you till add your own input. 

Once your feed is sent to Google Shopping, these products are displayed when a customer uses Google to search for a product. They can appear in the main search engine results page or under the shopping tab. Taking the time to really accurately define and describe the products in your Google Shopping feed will help potential customers searching for your products to more easily search for and find your items. 
Now take your newly optimised Google Product Feed and harvest the benefits from it!

Why use WakeupData for managing your Google Merchant Feed?


Our Google merchant feed template is ready-made for your business. We offer the most flexible and value-for-money service available among all the leading data feed management solutions. Check out the competitor comparison to see for yourself.

The range of tools and solutions which we offer means you don't need to be waiting for IT to sort your product data feeds. We get your products online now. E-commerce businesses need direct access to all their sales channels, and the comprehensive data management system we offer makes that happen. We support agile data by making multi-channel strategies easy to manage and export. 

Save up to 20% on your CPC

If you wish to advertise your products on Google Shopping, you will need to find yourself a CSS provider. You can choose to have Google as your provider, or you can go with a third-party service such as WakeupData. 

If you decide to choose us as your provider, you will be able to save 20% of your CPC (in comparison to going with Google) as well as get access to better support and advanced analytics tools at Google.



Developing and adapting

There are millions of users advertising on Google, how can your product listings stand out from the crowd? WakeupData is highly focused on delivering the single most cutting-edge product data feed experience possible. From our Expression Engine, which offers over 100 unique functions to fully optimize and transform your data, you can split test your feeds - to trial alterations or changes over a period of time. 

We also offer currency conversion and weather dataso you can target the right audience at the right time, regardless of the market. From our platform you can also dynamically transform images to add real-time prices, logos, promotions and features to optimize all your products and create eye-catching ads for different Google Ad formats - Shopping Ads, Local Inventory Ads, Hotel Ads. We are constantly striving to improve our solutions - with multiple new features and add-ons which are focused on giving our clients maximum value.

Proven track record

We have helped hundreds of businesses of all sizes get high-quality, optimized results from their Google merchant center feed by managing their data with us. KaufmannSilvanOMD Finland and Iprospect Denmark have implemented our strategies to achieve remarkable improvements to their own, or their clients' online sales. We ensure that we sit down with all our clients and hear their goals, missions and pain points - in order to effectively and accurately manage and optimize their data to receive the best possible results.


With WakeupData your success is our success and we help your business grow. We understand Google Shopping management, offering you complete flexibility and choice - so it doesn't matter how you choose to import your data, or where you choose to export it to - we make it happen. Choose from hundreds of export channels - marketplaces, social media platforms, comparison sites, and re-targeting companies.

Our most popular channels include:


Magento is one of the leading open-source eCommerce platforms in the world which provides online merchants with a flexible shopping cart system and online store management. WakeupData offers full integration with Magento using our Magento connection and order plugin.


Modify, optimise, filter and export your product data for any sales or marketing platform. WakeupData's Shopify App offers a direct connection with your Shopify shop.

With our pre-filled channel-templates you can automate your product distribution to hundreds of search engines, advertising platforms, shopping channels, and more.

When your business is expanding to new channels, markets and countries, your feed management platform should be able to support you and offer you the necessary tools every step of the way - and that's what we do at WakeupData. 




Product Feed Marketing 

Product feed marketing is a method in which a data feed is used to distribute and sync product information from a retailer’s website to multiple online marketing and distribution platforms.

 WakeupData's platform offers our powerful expression engine and the ability to transform your images. This means you save time and effort while reducing costs and increasing conversions.



Business Intelligence 

Business Intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of business information.

 You can stay one step ahead by monitoring the performance of your products against your competitors' - allowing you to understand their strengths and weaknesses. 



Feed Marketing consulting 

We help online businesses automate and optimize their processes through high-quality data integrations, maximizing Return On Investment (ROI) without the need for developers.

 Our Customer Success team can analyze and develop implementation plans tailored to your business, you tell us what you need, we do the rest. 

Want to integrate with a different channel?

Check out our full list of channel integrations.