Our Story

Optimizing data since 2014

WakeupData was created to empower people so that they can
make better decisions and use their resources more efficiently.

7+
Years of experience
8
Nationalities in our team
4
Awards won
4M
Lines of code written
28
Average age in the team
2M
Optimized products

How we Work

We simplify complex concepts
And present it in an easy to understand way.
We automate and reduce repetitive tasks
We replace time-consuming tasks with smart solutions.
We communicate transparently and honestly
We only offer services to our customers that will truly benefit them in their unique situation.
We offer guidance to overcome challenges
Drawing on our expert knowledge we help solve even the most complex problems.
We always look for opportunities to improve
We collect and evaluate feedback from customers then act on them accordingly.
How it started
After working in the core team that developed Wupti in 2013, Dennis Cassøe our co-founder, realized the need for a tool that could facilitate the integration of e-commerce platforms with EVERY channel that would help the struggling webshop owners and marketers deliver quality data.
Aarhus-Aros-Museum
Summer-House-Trip-Team-Work
How it's going
We provide access to the most flexible and versatile product feed management platform in the world that empower product managers and marketers to be more efficient and competitive by acting faster and making better decisions, based on actionable insights.

Our Mission and Vision

Our mission is to empower e-commerce professionals with solutions that transform big data into actionable outcomes.
Our vision is to empower anyone be able to optimize and improve their product feeds and send them to any channel, regardless of technical skill level

Our key milestones along the way

Actions Launch
2021

June

We've launched WakeupData Actions, an easy to use Product Performance Management Tool
Google-LIA-Partners
2021

January

We've become Google’s only Local Inventory Ads partner in Scandinavia.
Facebook-Accelerator
2020

November

We were a part of the Facebook Accelerator: Commerce program were we developed solutions for ecommerce retailers.
BestPricession-Operating-Markets-small-(s)
2020

February

Expansion of our offering into new markets and 'Best E-commerce Tool in Denmark' nomination by FDIH for 2018, '19 and '20.
Fredensgade-Office
2019

January

Continued growth of the company sees us relocate to a larger office on Fredensgade in the heart of Aarhus.
Google-CSS-Partners
2018

September

Expansion of our team and official recognition as a Google Partner through our CSS solution.
fdih-award
2017

May

Awarded second place at the FDIH (the Association of Danish E-commerce) awards for our work with Danish retailer Kaufmann.
IBM-Business-Connect
2015

October

One of the finalists at IBM's Business Connect 2015, WakeupData raised 4M DKK for future development efforts.
aarhus-city
2014

August

Founded in Aarhus, Denmark with the goal of creating high quality data feed integrations for the best value possible.

Meet the Team

Our award-winning team consists of eight different nationalities - a mere representation of the international landscape of Aarhus.

Dennis
Dennis Cassøe
Co-Founder
Allan
Allan Jorgensen
Co-Founder
iEva
iEva Lauridsen
CEO
Tristan
Tristan Edwards
SOFTWARE ENGINEER
Steffen
Steffen Jørgensen
Business Development
Book a meeting
Victor
Victor Smedegaard
BUSINESS DEVELOPMENT
Book a meeting
Lora
Lora Atanasova
CUSTOMER SUCCESS MANAGER
Daniel
Daniel Nielsen
DATA FEED OPTIMIZATION CONSULTANT
Frederique
Frédérique van Avezaath
DATA INTEGRATION CONSULTANT
Brian
Brian Skov
SENIOR MARKETING MANAGER
Dorka
Dorka Fabo
GRAPHIC DESIGNER
Want to join the team?

Show us what you got! Check out our current positions:

See Open Positions