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Our Story

Get to know the WakeupData company, our value proposition and our culture.

About us

WakeupData ApS is an IT business from Aarhus, founded in 2014. It was created in order to provide online stores with the maximum amount of high quality data feed integrations for the best value possible. We are based in Denmark, but we have a global soul.

Our Why

WakeupData was born to simplify the work of thousands of people, whether you are an online business owner trying to increase your sales, a marketer trying to come up with a new way to market products or a PPC manager trying to help your clients to get the CPC down. We’ve designed WakeupData to give you back the most precious currency: TIME. That is our North Star.

Our key milestones along the way


August 2014

Founded in Aarhus, Denmark with the goal of creating high quality data feed integrations for the best value possible.


October 2015

One of the finalists at IBM's Business Connect 2015, WakeupData raised 4 million krones for future development efforts.


May 2017

Awarded second place at the FDIH  (the Association of Danish E-commerce) awards for our work with Danish retailer Kaufmann.


September 2018

Expansion of our team and official recognition as a Google Partner through our CSS solution.


January 2019

Continued growth of the company sees us relocate to a larger office on Fredensgade in the heart of Aarhus.


February 2020

Expansion of our offering into new markets and 'Best E-commerce Tool in Denmark' nomination by FDIH for 2018, '19 and '20.

Our Vision

“Our vision is to connect and optimize the world’s business information to make every company more competitive and successful.”

Our Mission

“Our mission is to empower e-commerce professionals with solutions that transform big data into actionable outcomes.”

Our Core Values

Work to live

We encourage our employees to enjoy life. At WakeupData we have flex-time and work-from-home policies in order to ensure our employees enjoy a work-life balance.


At WakeupData we strive to provide equal opportunities and attract international talent locally to work on global markets. Diversity for us is not a path, but rather the way.

Transparency and trust

All our data, processes, policies and relationships with our clients are based on honesty, trust and common understanding.


We create unique, simple solutions which deal with complex problems, leading to greater return on investment, both internally and externally. 

Meet the Team

Our award-winning team consists of eight different nationalities - a mere representation of the international landscape of Aarhus.

Dennis Cassøe
Allan Jorgensen
Steffen Langgaard
Business Development
Karl Reynolds
Business Development
Dan Cobasneanu
Product Manager
Ben Culpin
Ben Culpin
Content Marketer
lora atanasova
Lora Atanasova
Customer Success Manager
Tristan Edwards
Software Engineer
Dorka Fabo
Dorka Fabo
Graphic Designer
daniel nielsen
Daniel Nielsen
Data Feed Optimization Consultant

CEO with a commercial and entrepreneurial mindset

We're looking for a CEO to help drive the business forwards. 

You will need to have a strong drive to grow the business and develop the culture. The ideal candidate will own the responsibility that comes with the role, which includes showing a proactive strength in planning and executing the future of the company.

Alongside this commercial focus the CEO will understand that he/she will only succeed by showing extensive people and leadership skills. Furthermore, it is important that the CEO will take pride in balancing the day-to-day tasks with the more strategic long-term focus. And doing this with equal motivation and rigor.

Apply now


Want to join the team?

Show us what you got! Fill out our unsolicited application form below or check out our other current positions via the link below.

See Open Positions

We are always looking for talent

We are always looking for intelligent, dedicated, responsive and passionate individuals, who are ready to take on the challenges of some of the success management processes in our fast-growing software company.

A position with WakeupData offers international exposure and great expansion potential as well as ever-growing global challenges and opportunities.

If you are interested in being a part of our team, please send an unsolicited application.

By submitting this form you give your consent for WakeupData to process the personal information stated above in relation to your job application. WakeupData are permitted to store your application and CV for six months, starting the day it is submitted to WakeupData, unless you withdraw your consent before the end of this period. You can correct your personal information or withdraw your consent at any time.

Unsolicited Application