Many eCommerce merchants want to sell on Google Shopping across multiple countries.
This should be a straightforward and painless process, so we've produced this short guide to show just how simple it should be.
There are a number of reasons why expanding your business to sell online in several different countries makes sense.
Before we go over the implications of managing feeds in multiple countries, we first have to look at how you can ensure you are ready via your Merchant Center account.
There is a limit as to which countries are eligible for Shopping ads. You can check out some of the list below or get the full list here.
AustraliaSo the process of setting it all up is actually pretty straightforward once you get to grips with it. Just to get you on the right path, we've outlined a few points to bear in mind:
A lot of sellers will alter their product listings depending on where exactly they are selling. It's important to understand the market and consumer behaviors to get a grasp on what may be popular and what your audience may be expecting to see.
Check out our full list of language requirements on our Google Merchant Taxonomy list
Check out Google’s product feed specifications and the currency requirements to make sure you aren't missing anything. You are probably familiar with the image below which shows an example of the requirements for a Google Shopping feed:
So your feed is now ready to be sent out to your new country of choice via your Merchant Center account. The only problem is that your product listings may all be in one currency (e.g. Danish Kroner) while the country in which you want to sell on Google may require another (e.g. Euros).
WakeupData's currency conversion tool is make specifically for this job. It takes just a few short steps to set it up, which we've outlined below:
With WakeupData you can convert into 50 different currencies. Our client case outlines a customer who implemented currency conversion to enable easy access to multiple markets worldwide.
As long as you are taking the time to ensure your product listings are being displayed to the right audience, selling across multiple countries is a great means of expanding your business.
Find out more about the rules and regulations for online businesses to follow when Selling on Google Shopping.
We've put together a handy guide for anyone wanting to find out more about expanding their shopping campaigns to multiple countries. This Guide combines our knowledge of consumer behaviors, sales channels and market trends for Denmark, Sweden, Norway and Finland: