What is a product feed?

A product feed, otherwise known as a data feed, is the list of all the products that you carry on your site with options or attributes describing them.These attributes contain anything from the color, manufacturer, material and the size of each product.


Data feed management

Data feed management is the process of optimizing data feeds
to give you the best possible results and there are many different ways to do it.

The most common optimization types are: Improving quality of the source, meeting channel requirements, optimizing the feed, optimizing return on investment (ROI).

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All over improvements

By taking the time to optimize your product feed, you are ensuring a much better overallperformance of your webshop (e-commerce store) or online business across many different channels.

Customers who have managed their data feed withWakeupData consistently see an increase in click-through rate (CTR), conversion rates, impression share, overall sales, overall revenue.


Take control with WakeupData

Our hands-on approach puts you in control of your data. You can specify exactly how you want to optimize your feed and where you want to integrate with. Whether you want to carry out optimization processes yourself or our team to make changes for you, the choice is up to you.

At WakeupData our expert integration consultants can help businesses automate and optimize their product feeds through self-built integrations with a minimum of fuss and without the need of developers.

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Compared to other data feed management tool providers, we take a personal approach to each piece of data and deliver it to the right channel in a seamless way, focusing on the best practices in each industry and shaping the content in the most effective way possible. We are the data integration solution that will not only help you sell more, but also give you the power of optimization.


Introducing:

The Marketing Suite

Get access to a range of high-quality features for improving your feed: Easily import your product list, transform and filter information, add and create extra information by scraping and export to all your desired channels.

Marketing Suite is built for the marketing expert from webshops to multinational agencies. You can Connect to other channels with high-performance results, Supercharge your feed with your website data or other files and Expand to new channels with highly optimized product feeds.

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