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For a small eCommerce setup it may be possible to create and maintain a few Google Text Ads. However, when you are a growing business or if you are already an enterprise level eCommerce business you simply cannot afford to spend the time maintaining text ads for thousands of products.
With automated rules and transformations, managed in WakeupData Connect, your campaigns will automatically include ads for valid products when they are added to your feed.
Automation and scalability becomes extra important when you start expanding to new product categories and/or markets - potentially multiplying your setup.
When connecting WakeupData Actions to your Google Ads account you will be able to create and maintain Google Ads campaigns, ad groups, text ads and keywords. For each product you will be able to create both ETA and RSA ads as well as, as many keywords (both negative and positive) as needed.