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Google Local Inventory Ads integration and Data Feed Management

Get your products listed faster on Google Local Inventory Ads! Drive traffic to your landing pages with
the help of local inventory ads.


Local inventory ads showcase your products and store information to nearby shoppers searching on Google. When they click on your ad, they arrive on a Google-hosted page for your store, called the Local Storefront.

If local shoppers don’t know that you have the products they want in stock and nearby, the chances are that they'll just turn to Amazon instead. So these ads are way to show your in-store inventory, provide store hours and directions to direct that traffic your way instead.

Hear our Product Manager discussing LIAs in the webinar trailer below, and get more info and resources from our Google Local Inventory Ads webinar recording

GLIA-webinar-preview v2-1


Channel Info

Which countries are supported by Google Local Inventory Ads?

Australia Austria
Brazil Canada
Denmark France
Germany Japan
Netherlands Norway
Sweden Switzerland
United Kingdom United States

Which industries are relevant for Google Local Inventory Ads?

Baby & Toddler Books & Media
Building & Industrial Materials Cars/Bikes
Clothing & Apparel Cosmetics & Beauty
Electronics Flowers
Furniture Home & Garden
Hobby & Creative arts Health & Medical
Other Jewelry & Accessories
Sports Toys & Games

Which fields are important for Google Local Inventory Ads?

Title- is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.

Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. Otherwise, you may end up with customers not being able to find what they are looking for in the channel and your products get categorized with the wrong items from competitors and shows up in the wrong searches.


How to set up an integration to Google local Inventory Ads?

Our integration to Local Product Ads is based on a xml file integration with up to 32 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

import types icon 2020

How to create a Local Inventory Ads product feed

  1. Set up your accounts on Merchant Center, Google My Business (GMB) Locations, and Google Ads.
  2. Enable Local Inventory Ads
  3. Create a Google Local Inventory Ads product feed, using WakeupData's pre-made template with Google's feed specifications.
  4. Set up your high-performing integration to Google LIAs by requesting feed verification from Google in your Merchant Center Account.
  5. Enable Google Local Inventory Ads from within your Shopping Campaign.

Find out more about Google's Local Inventory Ads feed specifications here.

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 


Wakeupdata allows me, a person with no programming background, to build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.

- Joni Helminen, Senior Specialist, OMD Finland

I would definitely recommend WakeUpData - they are very competent in feed optimization and handling data. We are already using WakeupData's skills to make our feeds and bids more accurate, to increase our CTR and ROAS.

- Hans-Henning Neilsen, E-commerce Manager, Quickparts

We recommend WakeupData to clients who wish to integrate data feeds with different platforms. Their ability to act fast, deliver high-end solutions and provide great support are some of the most important reasons we choose to work with them.

- Ruth Marbæk Barrit, Client Director, Iprospect

WakeupData comes in as an extended arm which can lift up feeds and improve the marketing possibilities we have with said client.

- Thomas Erlandsen, Sales & Partner Manager, Shopalike

1.5 billion Products fetched to the WakeupData platform from client feeds.

1 Dedicated Customer Support Manager on-hand for each and every client.

150+ integrations to varied channels worldwide.

95% 'Likelihood of Recommending our tool' in recent client survey.

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