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LIA listings through the only official partner in Scandinavia
What are Local Inventory Ads?
Local Inventory Ads (LIA) are Google Shopping ads that show for local product searches, appearing at the top of the search results. Potential customers can quickly review local businesses' in-store products.
Users that click on your local inventory ad are directed to your Google storefront page. From your storefront, customers can view more info about the specific product and have the option to purchase directly from your website if they can’t make it into your store, meaning your local inventory ads can support both in-store and ecommerce sales.
Online research has become a critical touchpoint before an offline store visit, with 80% of consumers now more likely to go to a store if they can see the inventory online in advance.
Which countries are supported by Google Local Inventory Ads?
Existing Countries:
Australia, Austria, Brazil, Canada, Denmark, France, Germany, India, Ireland, Italy, Japan, Netherlands, New Zealand, Norway, Poland, Spain, Sweden, Switzerland, the United Kingdom, and the United States.
Free Google Product Listings
With your Google LIA setup you will also get access to Google's Free Product Listings, which will show your entire inventory to searchers. The Free listings can also be achieved without paying for a Google LIA setup. However, you can follow our guide to get started.
