Local inventory ads showcase your products and store information to nearby shoppers searching on Google. When they click on your ad, they arrive on a Google-hosted page for your store, called the Local Storefront.
If local shoppers don’t know that you have the products they want in stock and nearby, the chances are that they'll just turn to Amazon instead. So these ads are way to show your in-store inventory, provide store hours and directions to direct that traffic your way instead.
Hear our Product Manager discussing LIAs in the webinar trailer below, and get more info and resources from our Google Local Inventory Ads webinar recording
|United Kingdom||United States|
|Baby & Toddler||Books & Media|
|Building & Industrial Materials||Cars/Bikes|
|Clothing & Apparel||Cosmetics & Beauty|
|Furniture||Home & Garden|
|Hobby & Creative arts||Health & Medical|
|Other||Jewelry & Accessories|
|Sports||Toys & Games|
Title- is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.
Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.
Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. Otherwise, you may end up with customers not being able to find what they are looking for in the channel and your products get categorized with the wrong items from competitors and shows up in the wrong searches.
Our integration to Local Product Ads is based on a xml file integration with up to 32 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.
Find out more about Google's Local Inventory Ads feed specifications here.
Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.
Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.
Automatically integrate and map any product attribute to the relevant field with ease.
Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.
Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies.
Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities.
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