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Boost in-store sales with
Google Local Inventory Ads

Target local audiences when they are looking for products you have in stock.

The places are currently being filled up quickly on our new partnership, so reach out to us as soon as possible

What are Local Inventory Ads?

Local Inventory Ads (LIA) are Google Shopping ads that show for local product searches, appearing at the top of the search results. Potential customers can quickly review local businesses' in-store products.

Users that click on your local inventory ad are directed to your Google storefront page. From your storefront, customers can view more info about the specific product and have the option to purchase directly from your website if they can’t make it into your store, meaning your local inventory ads can support both in-store and ecommerce sales.

Online research has become a critical touchpoint before an offline store visit, with 80% of consumers now more likely to go to a store if they can see the inventory online in advance.
LIA listings through the only official partner in Scandinavia
Seamless onboarding, setup and support from data experts
Guidance throughout the signup and validation process

Which countries are supported by Google Local Inventory Ads?

Existing Countries:

Australia, Austria, Brazil, Canada, Denmark, France, Germany, India, Ireland, Italy, Japan, Netherlands, New Zealand, Norway, Poland, Spain, Sweden, Switzerland, the United Kingdom, and the United States.

LIA illustration
comparison listing ad google

Free Google Product Listings

With your Google LIA setup you will also get access to Google's Free Product Listings, which will show your entire inventory to searchers. The Free listings can also be achieved without paying for a Google LIA setup. However, you can follow our guide to get started.

How to get started

WakeupData takes you by the hand and ensures that the entire onboarding takes place smoothly and efficiently. The only thing required to get started is a "Let's go!" From there we can have you active typically within 2-4 weeks.
Week 1
You say "Let's go!"
Local store data is available and sent to WakeupData (feed provided)
Week 2
Verification by Google
WakeupData gather the necessary data and send to Google for validation.
Week 3
Google Accept
Google approves customers and verifies them as LIA customers
Week 4
WakeupData does the rest with implementation and until you are ready for announcement
Our integration to Local Product Ads is based on a xml file integration with up to 32 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, WooCommerce, Website crawl and many other ways.

What are the requirements?

No commitment to ad spend
Running active campaigns on LIA
Updated in-store data
Google My Business account
Approved Google LIA feed
Approved Google Shopping feed

Find out how businesses can leverage this growth in 2021 through Google's LIA to drive in-store foot traffic. Watch the 30-minute session →

Find out how LIAs work and how they differ from multi-channel product ads, what data feeds are needed, and get best practice tips. Download the eBook →