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Local Inventory Ads (LIA) are Google Shopping ads that show for local product searches, appearing at the top of the search results. Potential customers can quickly review local businesses' in-store products.
Users that click on your local inventory ad are directed to your Google storefront page. From your storefront, customers can view more info about the specific product and have the option to purchase directly from your website if they can’t make it into your store, meaning your local inventory ads can support both in-store and ecommerce sales.
Australia, Austria, Brazil, Canada, Denmark, France, Germany, India, Ireland, Italy, Japan, Netherlands, New Zealand, Norway, Poland, Spain, Sweden, Switzerland, the United Kingdom, and the United States.
Find out how businesses can leverage this growth in 2021 through Google's LIA to drive in-store foot traffic. Watch the 30-minute session →