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Boost in-store sales with Google Local Inventory Ads

Target local audiences when they are looking for products you have in stock

What are Local Inventory Ads?


Local Inventory Ads (LIA) are Google Shopping ads that show for local product searches, appearing at the top of the search results. Potential customers can quickly review local businesses' in-store products.

Users that click on your local inventory ad are directed to your Google storefront page. From your storefront, customers can view more info about the specific product and have the option to purchase directly from your website if they can’t make it into your store, meaning your local inventory ads can support both in-store and ecommerce sales.

Online research has become a critical touchpoint before an offline store visit, with 80% of consumers now more likely to go to a store if they can see the inventory online in advance.

Local Inventory Ads examples image

LIA listings through the only official partner in Scandinavia

Seamless onboarding, setup and suppoort from data experts

Guidance throughout the signup and validation process

Which countries are supported by Google Local Inventory Ads?


Existing Countries:

Australia, Austria, Brazil, Canada, Denmark, France, Germany, India, Ireland, Italy, Japan, Netherlands, New Zealand, Norway, Poland, Spain, Sweden, Switzerland, the United Kingdom, and the United States.

Local Inventory Ads illustration

Free Google Product Listings


With your Google LIA setup you will also get access to Google's Free Product Listings, which will show your entire inventory to searchers. The Free listings can also be achieved without paying for a Google LIA setup. However, you can follow our guide to get started.

comparison listing ad google illustration

How to get started


WakeupData takes you by the hand and ensures that the entire onboarding takes place smoothly and efficiently. The only thing required to get started is a "Let's go!" From there we can have you active typically within 2-4 weeks.

Week 1

You say "Let's go!"

Local store data is available and sent to WakeupData (feed provided)

Week 2

Verification by Google

WakeupData gathers the necessary data and sends it to Google for validation

Week 3

Google Accept

Google approves customers and verifies them as LIA customers

Week 4


WakeupData does the rest with implementation and until you are ready for announcement

Our integration to Local Product Ads is based on a xml file integration with up to 32 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, WooCommerce, Website crawl and many other ways.

What are the requirements?

No commitment to ad spend

Running active campaigns on LIA

Updated in-store data

Google My Business account

Approved Google LIA feed

Approved Google Shopping feed

Learn even more about LIA

Get in touch

We are always happy to answer your questions. Simply fill out the form and to get started. 

Watch our Webinar

Find out how businesses can leverage this growth in 2021 through Google's LIA to drive in-store foot traffic. Watch the 30-minute session →

Read our Guide

Find out how LIAs work and how they differ from multi-channel product ads, what data feeds are needed, and get best practice tips. Download the eBook →