Our Data Privacy Policy

Data Privacy Policy 

Last updated 4th May 2023

1. Introduction

As a data processor, WakeupData ApS is committed to safeguarding the privacy of our customers. This privacy policy applies to the personal data on www.wakeupdata.com. In the privacy policy, we determine the purposes and means of processing of the personal data. We ask you to consent to our use of cookies in accordance with the terms of this policy either when you visit our website for the first time, or when you start using our website and have agreed to this privacy policy. In this privacy policy, "we", "us" and "our" refer to WakeupData ApS. For more information about us, see Section 12.

2. Credit

This document was created using a template from SEQ Legal (https://seqlegal.com).

3. How we use your personal data 

In this Section 3 we have set out:

  • The general categories of personal data that we may process;
  • In the case of personal data that we did not obtain directly from you, the source and specific categories of that data
  • The purposes for which we may process personal data; and
  • The legal basis of the processing.

Usage data

We may process data about your use of our website and services. The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use.

The source of the usage data is based on Hubspot, Google Analytics and Albatross, all of these companies are fully compliant with the GDPR policies.

This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is consent OR our legitimate interests, namely monitoring and improving our website and services OR the ability to fulfil our contractual agreements with our clients.

Account data
We may process account data. The account data may include your name and email address. The source of the account data is you or your employer. The account data may be processed for the purposes of operating our 
website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you.

The legal basis for this processing is consent OR our legitimate interests, namely the proper administration of our website and business OR the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

Profile data

We may process the information included in your personal profile on our website. The profile data may include your name, address, telephone number, email address, profile pictures, and gender. The profile data may be processed for the purposes of enabling and monitoring your use of our website and services.

The legal basis for this processing is consent OR our legitimate interests, namely the proper administration of our website and business OR the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

Service data

We may process your personal data that are provided during the use of our services. The service data may include product information included in your feeds, product categories, pricing, stock, FTP address, user, password, API, Data Analytics, and other relevant information concerning the delivery of the product feed and price monitoring services. The source of the service data is you or your employer.

The service data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is consent OR our legitimate interests, namely the proper administration of our website and business OR the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

Publication data

We may process information that you post for publication on our website or through our services. The publication data may be processed for the purposes of enabling such publications and administering our website and services.

The legal basis for this processing is consent OR our legitimate interests, namely the proper administration of our website and business OR the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

Enquiry data

We may process information contained in any enquiry you submit to us regarding goods and/or services. The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is consent.

Transaction data

We may process information relating to transactions, including purchases of goods and services, that you enter with us and/or through our website. The transaction data may include your contact details such as e-mail address, first name, last name, fiscal number, address, your card/bank account details, and the transaction details.

The transaction data may be processed for supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely our interest in the  proper administration of our website and business

Correspondence data

We may process information contained in or relating to any communication that you send to us. The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communication made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communication with users.

We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.

In addition to the specific purposes for which we may process your personal

data set out in this Section 3, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or to protect your vital interests or the vital interests of another natural person.

Please do not supply any other person's personal data to us, unless we prompt you to do so.

3a. Data handling of Google Services

3a. 1: Account information
Whenever we request you to grant us access to your Google profile, which only happens if you decide to use the Text Ads part of our platform, we are going for the smallest possible access needed to be able to see your email address. This is purely used for allowing you access to multiple Google Ads setup or Google Analytics with one account access. We are not sharing your email in any form or method with anyone outside WakeupData nor sending emails to that address, unless it is the same used, when creating the account on WakeupData.

3a. 2: Google Ads data
In regards to data accessed on your Google Ads setup. Firstly, we will only access it, if you decide to allow us access, we will only request data from your Google Ads account for campaigns that you create within our platform. We will store needed references for those campaigns, including the ads and keywords created below those campaigns. The data will not be shared in any form or method with anyone outside WakeupData. The data is stored in the Netherlands within Microsoft Azure.

3a. 3: Google Analytics data
If you decide to grant us access to Google Analytics, we will use the data to be able to show how products perform in regards to traffic compared to problems with the product data quality. Secondly, we use it for the text ads part of our platform, if you actively are using it, we will store performance-related information in regard to the text ads, and how to improve it. The data will not be shared in any form or method with anyone outside WakeupData. The data is stored in the Netherlands within Microsoft Azure.

WakeupData’s use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements

4. Providing your personal data to others

We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal basis, set out in this policy.

We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

Financial transactions relating to our website and services are or may be handled by our payment service providers. We will share transaction data with our payment service providers only to the extent necessary for the purposes of processing your payments, refunding payments, and dealing with complaints and queries relating to payments and refunds. You can find information about the payment service provider's privacy policies and practices here.

In addition to the specific disclosures of personal data set out in Section 4, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

5. International transfers of personal data 

In Section 5, we provide information about the circumstances in which your personal data may be transferred to countries outside the European Economic Area (EEA).

The hosting facilities for our website are situated in Ireland and the Netherlands.

You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.

6. Retaining and deleting your data

This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

We will retain your personal data as follows: 

  • Identifiers like Name, Contact Details and billing details will be retained for a minimum period of 3 months following your first interaction with our website our services, and for a maximum period of 6 months following that specific date.

Notwithstanding the other provisions of this Section 6, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or to protect your vital interests or the vital interests of another natural person.

7. Amendments

We may update this policy from time to time by publishing a new version on our website.

You should check this page occasionally to ensure you are happy with any changes to this policy.

We will notify you of changes to this policy by email or through the private messaging system on our website.

8. Cookies

In Section 8, we have summarized the rights that you have under the data protection law. Some of the rights are complex, and not all the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

Your principal rights regarding your personal data under the data protection law are:

  • the right to access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to object to processing;
  • the right to data portability;
  • the right to complain to a supervisory authority; and
  • the right to withdraw consent.

You have the right to a confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedom of others are not affected, we will supply you with a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee as established by the Danish Law.

You have the right to have any inaccurate personal data about you rectified and, considering the purposes of the processing, to have any incomplete personal data about you completed.

Under some circumstances you have the right to have your personal data erased without undue delay. These circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of the applicable of the data protection law. The processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions to the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defense of legal claims.

Under some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defense of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defense of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

You have the right to object to our processing of your personal data on grounds relating to your situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process your personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedom, or the processing is for the establishment, exercise or defense of legal claims.

You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.

You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To the extent that the legal basis for our processing of your personal data is:

  • consent; or
  • that the processing is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering into a contract

and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedom of others.

If you consider that our processing of your personal information infringes data protection laws, you have the legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

You may exercise any of your rights in relation to your personal data by written notice to us in addition to the other methods specified in Section 8.

9. About Cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

10. Cookies we use

We use cookies for the following purposes:

  • authentication - we use cookies to identify you when you visit our website and as you navigate our website
  • status - we use cookies to help us to determine if you are logged into our website
  • personalization - we use cookies to store information about your preferences and to personalize the website for you
  • security - we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally
  • advertising - we use cookies to help us to display advertisements that will be relevant to you
  • analysis - we use cookies to help us to analyse the use and performance of our website and services
  • cookie consent - we use cookies to store your preferences in relation to the use of cookies more generally

Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at: https://www.google.com/policies/privacy/.

Below you can find a list of the services we use and a full list of cookies used by either of these services.

We publish Google AdSense interest-based advertisements on our website.

These are tailored by Google to reflect your interests. To determine your interests, Google will track your behaviour on our website and on other websites across the web using cookies. You can view, delete or add interest categories associated with your browser by visiting  adssettings.google.com

You can also opt out of the AdSense partner network cookie using those settings or using the Network Advertising Initiative's multi-cookie opt-out mechanism at: http://optout.networkadvertising.org.

However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you may wish to consider using the Google browser plug-ins available at: https://support.google.com/ads/answer/7395996.

11. Managing Cookies

Most browsers allow you to refuse to accept cookies and to delete cookies.

The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

-delete-manage-cookies (Internet Explorer);

Blocking all cookies will have a negative impact upon the usability of many websites.

If you block cookies, you will not be able to use all the features on our website.

12. About WakeupData

This website is owned and operated by WakeupData ApS.

We are registered in Aarhus, Denmark under fiscal registration number 36082216, and our registered office is at Fredensgade 26B st tv, 8000 Aarhus C, Denmark.

Our principal place of business is at Fredensgade 26B, st, 8000 Aarhus C, Denmark

You can contact us:

  • by post, to the above postal address
  • by using our website contact form
  • by telephone, +45 71 99 29 34
  • by email, using the email address published on our website

Notes

Any question about these terms and conditions can be sent to info[a]wakeupdata.com.

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