Boost in-store sales with Local Inventory Ads
Maximize conversions with dynamically transformed images
Save 20-25% on your Ad spend
Stay competitive by keeping an eye on your competitors
Let's surpass your clients' expectations Together
Maximize your Google Advertising budget with feed-driven text ads

Addwish integration and Data Feed Management

Addwish lets your vistors save desired products onsite, which they would otherwise simply abandon or forget.

What is Addwish?

Addwish is a feature which allows your website visitors to  save desired products to a wish list, favourites or a price watch list with the click of a button.

These lists can then be shared  with family and friends – which drive high-conversion traffic back to your webshop.

The wish list service automatically generates inspiration and recommended products for all consumers using the addwish wish list and not only the ones visiting your webshop.
Expose your products to a new audience through addwish. The product inspiration section combines addwish business’s search and recommendation technology – to show relevant products to wish list users, who are exploring new items to add to their lists.

Channel Info

addwish cover

Which fields are important for a Addwish Product feed?

Title- is the vital element which, apart from image and price, is most important for an Addwish product feed.
Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.

Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches.


What are the required Addwish product feed specifications?

The feed requirements for basic Addwish feeds are based on product attributes such as:

  • Unique Id
  • Title
  • Description
  • Quantity
  • Image url
  • Price

Going beyond the basic requiremetns to complete a full, detailed feed is vital for optimal results though.

You can send your feed to Addwishthrough your own FTP, or to their FTP, or via a public URL.
To get started, simply complete the form and we can get you started with a high-performing, optimized feed for Addwish.

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 


Wakeupdata allows me, a person with no programming background, to build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.

- Joni Helminen, Senior Specialist, OMD Finland

I would definitely recommend WakeUpData - they are very competent in feed optimization and handling data. We are already using WakeupData's skills to make our feeds and bids more accurate, to increase our CTR and ROAS.

- Hans-Henning Neilsen, E-commerce Manager, Quickparts

We recommend WakeupData to clients who wish to integrate data feeds with different platforms. Their ability to act fast, deliver high-end solutions and provide great support are some of the most important reasons we choose to work with them.

- Ruth Marbæk Barrit, Client Director, Iprospect

WakeupData comes in as an extended arm which can lift up feeds and improve the marketing possibilities we have with said client.

- Thomas Erlandsen, Sales & Partner Manager, Shopalike

1.5 billion Products fetched to the WakeupData platform from client feeds.

1 Dedicated Customer Support Manager on-hand for each and every client.

150+ integrations to varied channels worldwide.

95% 'Likelihood of Recommending our tool' in recent client survey.

Get Integrated with Addwish

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34

Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland

Understanding the WakeupData Platform

Mastering Feed Optimization

We are trusted by


blog.wakeupdata.comhs-fshubfsCompany logoshifi klubben logo-1





sportmaster logo