An Amazon Standard Identification Number (ASIN) is a 10-character unique identifier assigned by Amazon.com and its partners for product identification within the Amazon organization.
For ecommerce businesses, each and every product sold on Amazon will need to have a unique ASIN assigned to it before it can be listed on the site.
It may be possible to convert an ASIN to obtain a corresponding EAN code - used by ecommerce channels like Google Shopping. You can view the specific ASIN of products by looking at the URL of a product detail page on Amazon's website (explained in further detail below).
To sell a product which is already available in the Amazon catalog, you'll simply need to match it to the existing ASIN by creating an offer in your Amazon Seller Account.
However, if your product is not in the Amazon catalog, you'll need to create a single new ASIN for the product. Please note, Amazon have a number of restrictions for merchants who are creating new ASINs:
You can locate an Amazon ASIN for your product in a few different places: product web address, product details, or certain tools for looking up ASINs.
The fastest way is to look in your browser’s address bar for the product you’re looking to sell. You can find an ASIN using the search box or from the Add a product page in your Amazon Seller Central account. Search by product name, model, UPC, or EAN.
The Amazon ASIN will be after the product’s name and “dp”, as highlighted below.
You can also find the ASIN is in the product details on Amazon.com, under the 'Additional Information' section:
The process of having to manually look up ASINs for thousands of inventory products in bulk is one you want to avoid if at all possible. Instead, you can use an online too to do a bulk upload of your product identifiers that returns each ASIN number.
There are several tools available for finding ASINs for your products. With our tool you simply provide the product’s name, model, UPC, or EAN and we'll get hold of the ASIN for you.
WakeupData offer an on-demand web-crawl tool which lets you extract valuable information like this (as well as tags, images, metadata, etc), from across the web - crawling manufacturer sites and databases.
As mentioned above, the situation may arise where you need to create a new ASIN for an item which is new to Amazon. Once you've created this new ASIN, any other sellers will be free to use it from then onwards.
Amazon have created a tool for this, called the "Add a Product" tool (pictured above). Here you'll need to provide the existing Global Trade Item Numbers (GTIN) of your product.
They can then use this to create the unique ASIN codes for your products.
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Check out our free 101 Guide to Selling on Amazon here, we'll outline:
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