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Bing is one of the world's largest search engines, and an important and highly valuable platform to display your products on. Use their global network to connect across devices with an audience that searches 5.5 billion times a month. Microsoft Advertising is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. With no minimum fee and easy ad tracking, you can get started in minutes using WakeupData’s pre-built Bing Ads template. Already have a feed for Google Ad campaigns? You can convert it over to a high-performing Bing ads campaign with ease.
Channel Info
Which countries are supported by Bing Ads?
| Australia |
Austria |
| Belgium |
Canada |
| China |
Czech Republic |
| Denmark |
Finland |
| France |
Germany |
| Greece |
Hungary |
| India |
Italy |
| Malaysia |
Netherlands |
| Norway |
Poland |
| South Africa |
Spain |
| Sweden |
Turkey |
| United Arab Emirates |
United Kingdom |
| United States |
Which industries are relevant for selling on Bing Ads?
| Baby & Toddler |
Books & Media |
| Cars/Bikes |
Clothing & Apparel |
| Cosmetics & Beauty |
Electronics |
| Furniture |
Home & Garden |
| Jewelry & Accessories |
Sports |
| Software |
Toys & Games |
Which fields are important for a Bing Ads product feed?
Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.
Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.
Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. Otherwise, you may end up with customers not being able to find what they are looking for in the channel and your products get categorized with the wrong items from competitors and shows up in the wrong searches.
How to start selling on Bing Ads?
Our integration to Bing is based on a xml file integration with up to 49 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.
How WakeupData can help you Submit your Feed:
1. Register for an Microsoft Ads account.
2. Create an Bing feed, using WakeupData's pre-made template.
3. Set your Bing Ads connection up.
Simply contact the Bing support team and send them your feed URL for review.
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