Bing Ads integration and data feed management

Get your products listed on Bing Ads with a minimum of fuss. Sell more with our simple channel integration.


Bing is one of the world's largest search engines, and an important and highly valuable platform to display your products on. Use their global network to connect across devices with an audience that searches 5.5 billion times a month. Microsoft Advertising is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. With no minimum fee and easy ad tracking, you can get started in minutes using WakeupData’s pre-built Bing Ads template. Already have a feed for Google Ad campaigns? You can convert it over to a high-performing Bing ads campaign with ease.  


Channel Info

Which countries are supported by Bing Ads?

Australia Austria
Belgium Canada
China Czech Republic
Denmark Finland
France Germany
Greece Hungary
India Italy
Malaysia Netherlands
Norway Poland
South Africa Spain
Sweden Turkey
United Arab Emirates United Kingdom
United States


Which industries are relevant for selling on Bing Ads?

Baby & Toddler Books & Media
Cars/Bikes Clothing & Apparel
Cosmetics & Beauty Electronics
Furniture Home & Garden
Jewelry & Accessories Sports
Software Toys & Games


Which fields are important for a Bing Ads product feed?

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.

Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. Otherwise, you may end up with customers not being able to find what they are looking for in the channel and your products get categorized with the wrong items from competitors and shows up in the wrong searches.


How to start selling on Bing Ads?

Our integration to Bing is based on a xml file integration with up to 49 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

import types icon 2020

How WakeupData can help you Submit your Feed: 

1. Register for an Microsoft Ads account.
2. Create an Bing feed, using WakeupData's pre-made template.
3. Set your Bing Ads connection up.
Simply contact the Bing support team and send them your feed URL for review. 

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

Get Integrated Today

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34

Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland

Want to integrate with a different channel?

Check out our full list of channel integrations.