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Bing is one of the world's largest search engines, and an important and highly valuable platform to display your products on. Use their global network to connect across devices with an audience that searches 5.5 billion times a month. Microsoft Advertising is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. With no minimum fee and easy ad tracking, you can get started in minutes using WakeupData’s pre-built Bing Ads template. Already have a feed for Google Ad campaigns? You can convert it over to a high-performing Bing ads campaign with ease.
|United Arab Emirates||United Kingdom|
|Baby & Toddler||Books & Media|
|Cars/Bikes||Clothing & Apparel|
|Cosmetics & Beauty||Electronics|
|Furniture||Home & Garden|
|Jewelry & Accessories||Sports|
|Software||Toys & Games|
Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.
Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. Otherwise, you may end up with customers not being able to find what they are looking for in the channel and your products get categorized with the wrong items from competitors and shows up in the wrong searches.
Our integration to Bing is based on a xml file integration with up to 49 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.
How WakeupData can help you Submit your Feed:
Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.
Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.
Automatically integrate and map any product attribute to the relevant field with ease.
Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.
Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies.
Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities.
Our team are always on hand to get you started
Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland