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Blue Winston is an artificial intelligence tool, built to make Product Ad campaigns more efficient.
They help create unique ads for every product from your website, meaning that each product has its own ad with unique information and a direct link to the product landing page.
Title- is the element that apart from image and price is most important on the majority of channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.
Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.
Image- Ensuring your products have eye-catching images with additional promotions, discounts or sales prices can be the key to attracting a shopper to buy your product.
Our integration to Blue Winston is based on a xml file integration with up to 30 points of data on each item send, which adheres to Blue Winston's data feed specifications. We can help import your data in any source and provide a pre-built channel template to auto-populate your data for Blue Winston.
|EAN||European article number or ISBN - more info here|
|Product Price||Numerical value without currency|
|Stock level||Number of items in stock|
|Product description||Optimized description of the product - more info here|
|Product Image||At least one clear image of the product|
|Product Title||An eye-catching title that explains your product - more info here|
A high-performing product feed will have further optimization and enrichments, including the addition of optonal fields not listed above. Get more info here on feed optimization here.
Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.
Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.
Automatically integrate and map any product attribute to the relevant field with ease.
Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.
Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies.
Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities.