Blue Winston integration and Product Feed Management

Get integrated with Blue Winston, a feed-driven Product Search & Shopping ads Automation Tool.

blue winston logo

Blue Winston is an artificial intelligence tool, built to make Product Ad campaigns more efficient.

They help create unique ads for every product from your website, meaning that each product has its own ad with unique information and a direct link to the product landing page. 

  • Automatically creates keywords using an XML product feed
  • Uses API Google Ads
  • Synchronizes prices and products every 6 hours

blue winston homepage

Channel Info

Which fields are important for a Blue Winston Product feed?

Title- is the element that apart from image and price is most important on the majority of channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.

Image- Ensuring your products have eye-catching images with additional promotions, discounts or sales prices can be the key to attracting a shopper to buy your product.

How to start selling on Blue Winston?

Our integration to Blue Winston is based on a xml file integration with up to 30 points of data on each item send, which adheres to Blue Winston's data feed specifications. We can help import your data in any source and provide a pre-built channel template to auto-populate your data for Blue Winston.

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What are the required product feed specifications for Blue Winston?

Field Description
EAN European article number or ISBN - more info here
Product Price Numerical value without currency
Stock level Number of items in stock
Product description Optimized description of the product - more info here
Product Image At least one clear image of the product
Product Title An eye-catching title that explains your product - more info here


A high-performing product feed will have further optimization and enrichments, including the addition of optonal fields not listed above. Get more info here on feed optimization here.

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

Set up your Blue Winston integration today

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34

Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland

Want to integrate with a different channel?

Check out our full list of channel integrations.