Blue Winston integration and Product Feed Management

Blue Winston is an artificial intelligence tool, built to make Product Ad campaigns more efficient.

They help create unique ads for every product from your website, meaning that each product has its own ad with unique information and a direct link to the product landing page. 

• Automatically creates keywords using an XML product feed
• Uses API Google Ads
• Synchronizes prices and products every 6 hours

Which fields are important for a Blue Winston Product feed?

Title- is the element that apart from image and price is most important on the majority of channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.

Image- Ensuring your products have eye-catching images with additional promotions, discounts or sales prices can be the key to attracting a shopper to buy your product.

How to start selling on Blue Winston?

Our integration to Blue Winston is based on a xml file integration with up to 30 points of data on each item send, which adheres to Blue Winston's data feed specifications. We can help import your data in any source and provide a pre-built channel template to auto-populate your data for Blue Winston.

What are the required product feed specifications for Blue Winston?

A high-performing product feed will have further optimization and enrichments, including the addition of optonal fields not listed above. Get more info here on feed optimization here.