integration and Data Feed Management is the largest shopping platform in the Netherlands for homeware, sport, toys & electronics. logo is the leading webshop in the Netherlands for books, accessories, toys and electronics. Their site allows users to access product information and prices for hundreds of thousands of products and make an informed purchase decision based on the information. Users can quickly and easily find the product that best meets their wishes where the product is sold and for what price. homepage

Channel Info

Which fields are important for a Product feed?

Title- is the element that apart from image and price is most important on the majority of channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.

Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches.

How to start selling on

Our integration to is based on a xml file integration with up to 19 points of data on each item send, which adheres to Bol-com's data feed specifications. We can help import your data in any source:

import types icon 2020

What are the required product feed specifications?

Field Description
EAN European article number or ISBN - more info here
Product Price Numerical value without currency
Stock level Number of items in stock
Product description Optimized description of the product - more info here
Product Image At least one clear image of the product
Product Title An eye-catching title that explains your product - more info here


Get more info on's  data feed specifications here.


Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

Set up your integration today

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34

Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland

Want to integrate with a different channel?

Check out our full list of channel integrations.