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Bol.com is the leading webshop in the Netherlands for books, accessories, toys and electronics. Their site allows users to access product information and prices for hundreds of thousands of products and make an informed purchase decision based on the information. Users can quickly and easily find the product that best meets their wishes where the product is sold and for what price.
Title- is the element that apart from image and price is most important on the majority of channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.
Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.
Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches.
Our integration to Bol.com is based on a xml file integration with up to 19 points of data on each item send, which adheres to Bol-com's data feed specifications. We can help import your data in any source:
|EAN||European article number or ISBN - more info here|
|Product Price||Numerical value without currency|
|Stock level||Number of items in stock|
|Product description||Optimized description of the product - more info here|
|Product Image||At least one clear image of the product|
|Product Title||An eye-catching title that explains your product - more info here|
Get more info on Bol.com's data feed specifications here.
Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.
Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.
Automatically integrate and map any product attribute to the relevant field with ease.
Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.
Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies.
Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities.
Our team are always on hand to get you started
Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland