Criteo integration and data Feed Management

Get your products listed faster on Criteo! Sell more and work less.



Criteo works with online retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Thanks to this retargeting, advertisers can reach customers again with personalized banners. (data feed specification)

Criteo home page

Channel Info

Which countries are supported by Criteo?

Criteo is available globally and work with brands like:

Adidas Fiat Clarks
XBOX Pepsi P&G
Survey Monkey Macy's Costco


Which industries are most relevant for selling on Criteo?

Apparel & Fashion eCommerce
Automotive Food & Drink
Beauty & Wellness Publishers
Classified Sports & Outdoor
Consumer goods Travel


Important fields for selling with Criteo

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.

Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page
Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.

How to start using Criteo?

The Criteo integration template is based on an xml file integration with up to 50 points of data on each item, which adheres to the Criteo product feed specifications. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

import types icon 2020

How to Submit your Feed to Criteo: 

  1. Register for a Criteo account.
  2. Create an Criteo product feed. Using WakeupData's pre-made templates.
  3. Set up your Criteo connection.

The Criteo feed module allows you to import your product feed directly to the Criteo platform. Your file should be formatted as a CSV or XML Google Feed. To retrieve the product feed and import all the product details it contains, the module needs access to your product feed file using one of the below protocols:

  1. FTP (File transfer Protocol) 
  2. HTTP or HTTPS

What are Criteo's required Feed specifications?

 The feed requirements for basic Criteo feeds are based product attributes like:

  • Unique product Id
  • Title
  • Description
  • Google product category
  • price
  • image link
  • availability

There may well be other additional product attributes required for a high performing Criteo product feed. You should try and ensure you product data is fully optimized, with engaging images, descriptions and titles containing all relevant attributes to attract shoppers. 

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.
market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.
data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.
image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.
import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 
edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

Get Integrated Today

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34

Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland

Want to integrate with a different channel?

Check out our full list of channel integrations.