Get your products listed faster on Criteo! Sell more and work less.
Criteo works with online retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Thanks to this retargeting, the advertisers can reach customers again with personalized banners.
Australia | Austria |
Canada | Denmark |
Finland | France |
Germany | Ireland |
Italy | Norway |
Portugal | Spain |
Sweden | United Kingdom |
United States |
Computers and Electronics | eCommerce |
Education and Training | Health and Fitness |
Hobbies | Home and Garden |
Manufacturing | Marketing and Advertising |
Sports | Travel and Transportation |
Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.
Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.
Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page
Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.
Our integration to Criteo is based on a xml file integration with up to 50 points of data on each item send, which adheres to the Criteo product feed specifications. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.
How to Submit your Feed to Criteo:
The Criteo feed module allows you to import your product feed directly to the Criteo platform. Your file should be formatted as a CSV or XML Google Feed. To retrieve the product feed and import all the product details it contains, the module needs access to your product feed file using one of the below protocols:
The feed requirements for basic Criteo feeds are based product attributes like:
There may well be other additional product attributes required for a high performing Criteo product feed. You should try and ensure you product data is fully optimized, with engaging images, descriptions and titles containing all relevant attributes to attract shoppers.
Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.
Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.
Automatically integrate and map any product attribute to the relevant field with ease.
Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.
Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies.
Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities.
Wakeupdata allows me, a person with no programming background, to build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
- Joni Helminen, Senior Specialist, OMD Finland
I would definitely recommend WakeUpData - they are very competent in feed optimization and handling data. We are already using WakeupData's skills to make our feeds and bids more accurate, to increase our CTR and ROAS.
- Hans-Henning Neilsen, E-commerce Manager, Quickparts
We recommend WakeupData to clients who wish to integrate data feeds with different platforms. Their ability to act fast, deliver high-end solutions and provide great support are some of the most important reasons we choose to work with them.
- Ruth Marbæk Barrit, Client Director, Iprospect
WakeupData comes in as an extended arm which can lift up feeds and improve the marketing possibilities we have with said client.
- Thomas Erlandsen, Sales & Partner Manager, Shopalike
1.5 billion Products fetched to the WakeupData platform from client feeds.
1 Dedicated Customer Support Manager on-hand for each and every client.
150+ integrations to varied channels worldwide.
95% 'Likelihood of Recommending our tool' in recent client survey.
Our team are always on hand to get you started
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