eBay integration and data Feed Management

Sell your products on ebay's global marketplace using WakeupData's easy intergration.



eBay is a global marketplace, attracting 113 million visitors every month. There are numerous reasons for brands and retailers to sell products on eBay, including the channel’s strength, the popularity of the mobile app, and its focus on unique or used products. Find out how to get started and create a high-quality eBay product feed that drives positive results.


Channel Info

From which countries can you sell on eBay?

Australia Austria
Belgium Canada
Denmark Finland
France Germany
India Ireland
Italy Japan
Mexico Netherlands
New Zealand Norway
Pakistan Portugal
Spain Sweden
United Kingdom United States

Which industries are most relevant for selling on eBay?

Beauty and Personal Care Computers and Electronics
Games Health and Fitness
Hobbies Home and Garden
Music and Musicians Photo and Video


Which fields are most important for an eBay product feed?

Title- is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.

Product image - plays a vital role in the overall performance of your product. When time is limited and attention is short, it makes sense to create eye-catching product images. Taking the time to emphasize the visual expression of your images, through the addition of factors like new backgrounds, promotions and brand colors, helps to create an appealing link to your customers, encouraging further engagement.

How to start selling on eBay?

Our integration to eBay (data feed integration) is based on a xml file integration with up to 54 points of data on each item send - which adheres to eBay's product data feed specifications. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

import types icon 2020

How WakeupData can help you Submit your eBay Product Feed.

  1. Register for an eBay merchant platform account.
  2. Create an eBay feed. Using WakeupData's pre-made template to craft an optimized, high-performing feed.
  3. Set eBay connection up. 

What are the required ebay product feed specifications?

The feed requirements for basic ebay feeds are based on product attributes such as:

  • Unique Id
  • Title
  • Quanitity
  • Image url
  • Price
  • tags
  • Shipping 
For full details, see eBay own's data feed specifications here.

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

Get Integrated Today

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34
  • info@wakeupdata.com

Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland

Want to integrate with a different channel?

Check out our full list of channel integrations.