Emarsys integration and data feed management

Relevant Industries

Important fields for the channel

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.

Product image - plays a vital role in the overall performance of your product. When time is limited and attention is short, it makes sense to create eye-catching product images. Taking the time to emphasize the visual expression of your images, through the addition of factors like new backgrounds, promotions and brand colors, helps to create an appealing link to your customers, encouraging further engagement.

How to get integrated

Our integration to Emarsys is based on a xml file integration with up to 14 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

How to submit your product feed to Emarsys

1. Register for an Emarsys account by signing up for an account:

   https://www.emarsys.com/en/request-a-demo/

2. Create an Emarsys feed, using WakeupData's pre-made template. Your Emarsys product feed specifications contain fields like Product ID, Product Name, Product Category and Availability. 
   Get more info on Emarsys feed requirements here.
3. Set your connection up.
   You can import your feed via URL to Emarsys by selecting the ‘Show API upload details’ button on the ‘Sales data’ page.

If you need help or have questions about our Emarsys integration you can submit your interest via the form below.