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Emarsys integration and data feed management

Our integration to Emarsys will allow you to build loyalty, enriching the customer journey, and increasing revenue.
 

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Emarsys is the largest independent marketing platform company in the world. Their software enables truly personalized, one-to-one interactions between marketers and customers across all channels.

Emarsys makes it possible for more than 2,200 brands in over 70 countries to connect with their 3 billion customers around the world. Each day, they deliver more than 350 million personalized interactions across email, mobile, social and web, leading to millions of daily purchase events on their software. The AI-enabled Emarsys platform continuously learns and improves with each interaction.

 

Channel Info

Supported Countries 

Australia Austria
Brazil Czech Republic
Denmark Finland
France Germany
Greece Ireland
Italy Mexico
New Zealand Norway
Portugal Romania
South Africa Spain
Sweden United Kingdom
United States
 

Relevant Industries

Clothing & Apparel Cosmetics & Beauty
Electronics Home & Garden
Jewelry & Accessories Software
Travel
 

Important fields for the channel

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.

Product image - plays a vital role in the overall performance of your product. When time is limited and attention is short, it makes sense to create eye-catching product images. Taking the time to emphasize the visual expression of your images, through the addition of factors like new backgrounds, promotions and brand colors, helps to create an appealing link to your customers, encouraging further engagement.

How to get integrated

Our integration to Emarsys is based on a xml file integration with up to 14 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

How to submit your product feed to Emarsys

  1. Register for an Emarsys account by signing up for an account:

    https://www.emarsys.com/en/request-a-demo/

  2. Create an Emarsys feed, using WakeupData's pre-made template. Your Emarsys product feed specifications contain fields like Product ID, Product Name, Product Category and Availability. 
    Get more info on Emarsys feed requirements here.
  3. Set your connection up.
    You can import your feed via URL to Emarsys by selecting the ‘Show API upload details’ button on the ‘Sales data’ page.

If you need help or have questions about our Emarsys integration you can submit your interest via the form below. 

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

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Wakeupdata allows me, a person with no programming background, to build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.

- Joni Helminen, Senior Specialist, OMD Finland

I would definitely recommend WakeUpData - they are very competent in feed optimization and handling data. We are already using WakeupData's skills to make our feeds and bids more accurate, to increase our CTR and ROAS.

- Hans-Henning Neilsen, E-commerce Manager, Quickparts

We recommend WakeupData to clients who wish to integrate data feeds with different platforms. Their ability to act fast, deliver high-end solutions and provide great support are some of the most important reasons we choose to work with them.

- Ruth Marbæk Barrit, Client Director, Iprospect

WakeupData comes in as an extended arm which can lift up feeds and improve the marketing possibilities we have with said client.

- Thomas Erlandsen, Sales & Partner Manager, Shopalike

1.5 billion Products fetched to the WakeupData platform from client feeds.

1 Dedicated Customer Support Manager on-hand for each and every client.

150+ integrations to varied channels worldwide.

95% 'Likelihood of Recommending our tool' in recent client survey.

Understanding the WakeupData Platform

Mastering Feed Optimization

Get Integrated Today

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34
  • info@wakeupdata.com

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