Automotive inventory ads are a type of dynamic ad that's optimised for people who are in market for a vehicle. Like dynamic ads, automotive inventory ads use your Facebook pixel to show ads to in-market shoppers including, and beyond, your recent website/app visitors.
With a Facebook feed for automotive inventory ads, you can list thousands of products via Facebook ads on the social media platform and increase your sales with ease. Implementing a Facebook feed in your marketing is not only simple but also extremely effective.
Australia | Austria |
Belgium | Canada |
Denmark | Finland |
France | Germany |
Italy | Japan |
Mexico | Netherlands |
Norway | Portugal |
Romania | Russia |
Saudi Arabia | Spain |
Sweden | United Arab Emirates |
United Kingdom | United States |
Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.
Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.
Product image - plays a vital role in the overall performance of your product. When time is limited and attention is short, it makes sense to create eye-catching product images. Taking the time to emphasize the visual expression of your images, through the addition of factors like new backgrounds, promotions and brand colors, helps to create an appealing link to your customers, encouraging further engagement.
Our integration to Facebook Automotive Inventory Ads is based on a xml file integration with up to 25 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.
How to submit your catalog to Facebook:
More info on Facebook Automotive Inventory Ads
Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.
Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.
Automatically integrate and map any product attribute to the relevant field with ease.
Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.
Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies.
Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities.
Our team are always on hand to get you started
Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland