Facebook Feed for Real Estate

Use Facebook's Real Estate Ads to leverage cross-device intent signals to automatically promote relevant listings from your inventory with a unique creative on Facebook. For Facebook Marketplace, use this list of our Marketplace listing partners and contact them to arrange for your inventory to be on Marketplace. 

Which fields are important for your Facebook Real Estate Ads feed?

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief.

Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. 

Product image - plays a vital role in the overall performance of your product. When time is limited and attention is short, it makes sense to create eye-catching product images for your Facebook Real Estate Ads.

How to set up an integration to Facebook Real Estate Ads?

Our integration to Facebook Real Estate Ads is based on a xml file integration with up to 38 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

What are steps to set up Facebook dynamic ads for real estate?

1. Create your Home Listing Catalog – this is the feed for your properties
2. Choose who to target and build out your ad campaigns

Which fields should your Facebook  Feed for Real Estate Ads contain?

• name
• description
• property_type
• image_tag
• image_url
• number_beds
• granular id