Fruugo integration and data feed management

Get connected to Fruugo's global marketplace using WakeupData's feed marketing solutions.


Fruugo is a global marketplace where you can shop from many retailers across the world with one single checkout. Their mission is to make it easier for their customers to buy products from all over the world.

They give the widest possible choice and freedom to shop safely wherever their customers are and wherever they want to access, through a worldwide marketplace currently spanning 23 countries.

sell on fruugo

Channel Info

Which countries are supported by Fruugo? 

Australia Austria
Belgium China
Czech Republic Finland
France Germany
Greece Hungary
India Ireland
Japan Netherlands
Norway Poland
Portugal Qatar
Romania Russia
Saudi Arabia South Africa
Spain Sweden
Switzerland Turkey
United Arab Emirates United Kingdom
United States

Which industries are relevant for Fruugo?

Baby & Toddler Books & Media
Clothing & Apparel Cosmetics & Beauty
Electronics Furniture
Home & Garden Hobby & Creative arts
Music Instruments Office Supplies
Other Jewelry & Accessories
Pet Supplies Sports
Toys & Games

Which fields are important for Fruugo?

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.

Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.

How to get integrated with Fruugo?

Our integration to Fruugo is based on a xml file integration with up to 30 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

import types icon 2020

1. You will first need to setup a retailer account here where you'll be added to the waiting list for approval.

2. Once you get approved by the Fruugo team you can login and begin the process of creating a product feed for Fruugo.

3. Your Fruugo product feed specifications should include required fields like:

  • GTINs
  • Product IDs
  • Brand
  • Category
  • Title
  • Description
  • Stock status

Get the full list of required and optional fields for your Fruugo product feed here.

4. To submit your feed you need to login and then fill in the details for the Fruugo feed specifications from the merchant area login. 

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

Get Integrated Today

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34

Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland

Want to integrate with a different channel?

Check out our full list of channel integrations.