Google Hotel Ads feed - integration and feed management solution 

Google Hotel Ads display your hotel availability and rates on Google Search, Maps, and Assistant. Get connected today.

Engage customers browsing rich hotel photos and reviews or searching hotels in your city. Connect with new and returning customers and send them to your site to book direct - or allow them to book on Google. With Google Hotel Ads you pay only when travelers select your room rate. You can set a risk-free commission rate or manage rates, room types, and availability you would like to share on Google.


Channel Info

Which countries can use Google Hotel Ads?

Australia Argentina Austria
Brazil Czechia Canada
Denmark Finland France
Germany China Japan
Netherlands Spain Norway
Sweden Poland Switzerland
United Kingdom South Africa United States

What are your options?

There is no distinction for travel businesses. This means that just like any other business who are advertising a service or product on Google, your ad can be placed into the following four categories: 

The majority of advertisers in the travel industry use their ad space on display ads, which means it's a competitive space to get hold of.

Google Hotel List feed requirements

The Hotel List Feed is an XML file that lists all hotels for which you will provide pricing information. To be eligible for Google Hotel Ads, a property in your Hotel List Feed must have the following:

  • Rooms in which paying guests can stay
  • A physical presence and fixed location that is open to the public
  • Fixed walls and plumbing
  • A staffed front desk open during normal business hours
  • A minimum stay requirement of no greater than 7 days

Inventory & Pricing feed requirements

Availability, Rates, and Inventory (ARI) is a Google Hotel Ads pricing feed that uses property data, room availability, and rate plans, to set pre-defined pricing strategies for properties.

ARI uses five different message types:

  • Transaction (Property Data). Defines rooms, packages and their mapping.
  • OTA_HotelRateAmountNotifRQ. Updates pricing for room rates.
  • OTA_HotelAvailNotifRQ. Updates availability, inventory, and restrictions for room rates.
  • TaxFeeInfo. (Optional) Defines per-property taxes and fees. 
  • Promotions. (Optional) Defines promotional rates for certain bookings, stays, and users.
Each message contains a subset of information that Google uses to compute the prices and availability displayed to users when they search for your properties with specific check-in and check-out dates and desired occupancy.

How to set up your Google Hotel Ads integration?

Our integration to Google Hotel list feed - is based on a xml file integration with up to 15 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

import types icon 2020

Integration steps

Create your Google Hotel List Feed (more info here)
Create a Price Feed.
Create your Point of Sale URLs.
Test your final integration and price accuracy.

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.
market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.
data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.
image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.
import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 
edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

Wakeupdata allows me, a person with no programming background, to build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.

- Joni Helminen, Senior Specialist, OMD Finland

I would definitely recommend WakeUpData - they are very competent in feed optimization and handling data. We are already using WakeupData's skills to make our feeds and bids more accurate, to increase our CTR and ROAS.

- Hans-Henning Neilsen, E-commerce Manager, Quickparts

We recommend WakeupData to clients who wish to integrate data feeds with different platforms. Their ability to act fast, deliver high-end solutions and provide great support are some of the most important reasons we choose to work with them.

- Ruth Marbæk Barrit, Client Director, Iprospect

WakeupData comes in as an extended arm which can lift up feeds and improve the marketing possibilities we have with said client.

- Thomas Erlandsen, Sales & Partner Manager, Shopalike

Set up your Google Hotel Ads integration

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34

Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland

Understanding the WakeupData Platform

Mastering Feed Optimization