Which countries can use Google Hotel Ads?

Which fields are important for you Google Hotel Ads product feed?

Title- is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.

Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. Otherwise, you may end up with customers not being able to find what they are looking for in the channel and your products get categorized with the wrong items from competitors and shows up in the wrong searches.

How to set up your Google Hotel Ads integration?

Our integration to Google Hotel list feed - is based on a xml file integration with up to 15 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

Integration steps

1. Create your Google Hotel List Feed.
2. Create a Price Feed.
3. Create your Point of Sale URLs.
4. Test your final integration and price accuracy.
5. Submit bids.