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Google Hotel Ads feed - integration and data feed management

Google Hotel Ads display your hotel availability and rates on Google Search, Maps, and Assistant. Get connected today.
Google-Hotel-Ads


Engage customers browsing rich hotel photos and reviews or searching hotels in your city. Connect with new and returning customers and send them to your site to book direct - or allow them to book on Google. With Google Hotel Ads you pay only when travelers select your room rate. You can set a risk-free commission rate or manage rates, room types, and availability you would like to share on Google.

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Channel Info

Which countries can use Google Hotel Ads?

Australia Argentina Austria
Brazil Czechia Canada
Denmark Finland France
Germany China Japan
Netherlands Spain Norway
Sweden Poland Switzerland
United Kingdom South Africa United States
 

Which fields are important for you Google Hotel Ads product feed?

Titleis the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Description - the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.

Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. Otherwise, you may end up with customers not being able to find what they are looking for in the channel and your products get categorized with the wrong items from competitors and shows up in the wrong searches.

How to set up your Google Hotel Ads integration?

Our integration to Google Hotel list feed - is based on a xml file integration with up to 15 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

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Integration steps

  1. Create your Google Hotel List Feed.
  2. Create a Price Feed.
  3. Create your Point of Sale URLs.
  4. Test your final integration and price accuracy.
  5. Submit bids.

Why Use WakeupData?

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Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

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Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

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Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

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Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

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Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

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100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

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Wakeupdata allows me, a person with no programming background, to build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.

- Joni Helminen, Senior Specialist, OMD Finland

I would definitely recommend WakeUpData - they are very competent in feed optimization and handling data. We are already using WakeupData's skills to make our feeds and bids more accurate, to increase our CTR and ROAS.

- Hans-Henning Neilsen, E-commerce Manager, Quickparts

We recommend WakeupData to clients who wish to integrate data feeds with different platforms. Their ability to act fast, deliver high-end solutions and provide great support are some of the most important reasons we choose to work with them.

- Ruth Marbæk Barrit, Client Director, Iprospect

WakeupData comes in as an extended arm which can lift up feeds and improve the marketing possibilities we have with said client.

- Thomas Erlandsen, Sales & Partner Manager, Shopalike

1.5 billion Products fetched to the WakeupData platform from client feeds.

1 Dedicated Customer Support Manager on-hand for each and every client.

150+ integrations to varied channels worldwide.

95% 'Likelihood of Recommending our tool' in recent client survey.

Understanding the WakeupData Platform

Mastering Feed Optimization

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  • info@wakeupdata.com

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