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Google Manufacturer Center integration and data feed management

 
Get your products listed on Google Manufacturer Center in minutes using our high-quality integration.

Manufacturer-Center

Google Manufacturer Center allows manufacturers to provide better and more accurate information about their products to improve the shopping experience on Google.com, and other Google services.

Channel Info

Supported Countries for the Google Manufacturer Center

Argentina Australia
Austria Belgium
Brazil Czech Republic
Denmark Finland
France Germany
Greece Hungary
Iceland India
Ireland Israel
Italy Japan
Mexico Netherlands
Norway Poland
Portugal Romania
Russia Saudi Arabia
South Africa Spain
Sweden Switzerland
Turkey United Arab Emirates
United Kingdom United States
 

Relevant Industries for Google Manufacturer Center

Building & Industrial Materials Cars/Bikes
Electronics Office Supplies
 

Important fields for the Google Manufacturer Center

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. Otherwise, you may end up with customers not being able to find what they are looking for in the channel and your products get categorized with the wrong items from competitors and shows up in the wrong searches.

Product image - plays a vital role in the overall performance of your product. When time is limited and attention is short, it makes sense to create eye-catching product images. Taking the time to emphasize the visual expression of your images, through the addition of factors like new backgrounds, promotions and brand colors, helps to create an appealing link to your customers, encouraging further engagement.

 

Your Google Manufacturer Center Feed 

Our integration to Google Manufacturer Center is based on a xml file integration with up to 40 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

Details provided through Manufacturer Center help Google to better understand the product and its defining attributes.

They use your information to enhance the information that is available to consumers and to increase the quality of your Shopping Ads. and the information displayed directly to users on Google.com, the Google Shopping tab, or Google Now cards.

To list your products on the Manufacturer Center, Google only requires that you complete five fields for your products:

Field Title
Product ID
Title
Description
Image Link
Brand
GTIN (Global Trade Item Number)

 

Recommended - Should-have fields for Google Manufacturer Center:

Field Title
MPN (Manufacturer’s Part Number)
Product Line
Additional Image Link
Feature Description

 

Optional - Really good idea to have fields for Google Manufacturer Center. Remember, the more detail you can provide, the more relevant your traffic will be:

 

Field Title
Product Name
Product Type
Disclosure Date
Release Date
Video Link
Product Page URL
Suggested Retail Price
Product Detail

 

Once you have this information you can import your feed to the Manufacturer Center in a variety of formats and wait for approval from Google. 

 

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

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Wakeupdata allows me, a person with no programming background, to build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.

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I would definitely recommend WakeUpData - they are very competent in feed optimization and handling data. We are already using WakeupData's skills to make our feeds and bids more accurate, to increase our CTR and ROAS.

- Hans-Henning Neilsen, E-commerce Manager, Quickparts

We recommend WakeupData to clients who wish to integrate data feeds with different platforms. Their ability to act fast, deliver high-end solutions and provide great support are some of the most important reasons we choose to work with them.

- Ruth Marbæk Barrit, Client Director, Iprospect

WakeupData comes in as an extended arm which can lift up feeds and improve the marketing possibilities we have with said client.

- Thomas Erlandsen, Sales & Partner Manager, Shopalike

1.5 billion Products fetched to the WakeupData platform from client feeds.

1 Dedicated Customer Support Manager on-hand for each and every client.

150+ integrations to varied channels worldwide.

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