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Google Manufacturer Center allows manufacturers to provide better and more accurate information about their products to improve the shopping experience on Google.com, and other Google services.
|Turkey||United Arab Emirates|
|United Kingdom||United States|
|Building & Industrial Materials||Cars/Bikes|
Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.
Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. Otherwise, you may end up with customers not being able to find what they are looking for in the channel and your products get categorized with the wrong items from competitors and shows up in the wrong searches.
Product image - plays a vital role in the overall performance of your product. When time is limited and attention is short, it makes sense to create eye-catching product images. Taking the time to emphasize the visual expression of your images, through the addition of factors like new backgrounds, promotions and brand colors, helps to create an appealing link to your customers, encouraging further engagement.
Our integration to Google Manufacturer Center is based on a xml file integration with up to 40 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.
Details provided through Manufacturer Center help Google to better understand the product and its defining attributes.
They use your information to enhance the information that is available to consumers and to increase the quality of your Shopping Ads. and the information displayed directly to users on Google.com, the Google Shopping tab, or Google Now cards.
To list your products on the Manufacturer Center, Google only requires that you complete five fields for your products:
|GTIN (Global Trade Item Number)|
Recommended - Should-have fields for Google Manufacturer Center:
|MPN (Manufacturer’s Part Number)|
|Additional Image Link|
Optional - Really good idea to have fields for Google Manufacturer Center. Remember, the more detail you can provide, the more relevant your traffic will be:
|Product Page URL|
|Suggested Retail Price|
Once you have this information you can import your feed to the Manufacturer Center in a variety of formats and wait for approval from Google.
Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.
Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.
Automatically integrate and map any product attribute to the relevant field with ease.
Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.
Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies.
Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities.
Our team are always on hand to get you started
Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland