Google Manufacturer Center integration and data feed management 

Get your products listed on Google Manufacturer Center in minutes using our high-quality integration.


Google Manufacturer Center allows manufacturers to provide better and more accurate information about their products to improve the shopping experience on, and other Google services.

Google manufacturer Center get started

Channel Info

Supported Countries for the Google Manufacturer Center

Argentina Australia
Austria Belgium
Brazil Czech Republic
Denmark Finland
France Germany
Greece Hungary
Iceland India
Ireland Israel
Italy Japan
Mexico Netherlands
Norway Poland
Portugal Romania
Russia Saudi Arabia
South Africa Spain
Sweden Switzerland
Turkey United Arab Emirates
United Kingdom United States

Relevant Industries for Google Manufacturer Center

Building & Industrial Materials Cars/Bikes
Electronics Office Supplies

Important fields for the Google Manufacturer Center

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. Otherwise, you may end up with customers not being able to find what they are looking for in the channel and your products get categorized with the wrong items from competitors and shows up in the wrong searches.

Product image - plays a vital role in the overall performance of your product. When time is limited and attention is short, it makes sense to create eye-catching product images. Taking the time to emphasize the visual expression of your images, through the addition of factors like new backgrounds, promotions and brand colors, helps to create an appealing link to your customers, encouraging further engagement.

Your Google Manufacturer Center Feed 

Our integration to Google Manufacturer Center is based on a xml file integration with up to 40 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

import types icon 2020

Details provided through Manufacturer Center help Google to better understand the product and its defining attributes.

They use your information to enhance the information that is available to consumers and to increase the quality of your Shopping Ads. and the information displayed directly to users on, the Google Shopping tab, or Google Now cards.

To list your products on the Manufacturer Center, Google only requires that you complete five fields for your products:

Field Title
Product ID
Image Link
GTIN (Global Trade Item Number)


Recommended - Should-have fields for Google Manufacturer Center:

Field Title
MPN (Manufacturer’s Part Number)
Product Line
Additional Image Link
Feature Description


Optional - Really good idea to have fields for Google Manufacturer Center. Remember, the more detail you can provide, the more relevant your traffic will be:

Field Title
Product Name
Product Type
Disclosure Date
Release Date
Video Link
Product Page URL
Suggested Retail Price
Product Detail


Once you have this information you can import your feed to the Manufacturer Center in a variety of formats and wait for approval from Google. 

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

Get Integrated Today

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34

Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland

Want to integrate with a different channel?

Check out our full list of channel integrations.