Pinterest Ads integration and Data Feed Management

Our integration to Pinterest will allow you to create engaging Shopping ads in minutes.



Pinterest is a social media where users can save or “pin” any visual content found on the internet. With 291 million monthly active users and half of them purchasing after seeing ads on Pinterest, this is a unique way to reach new customers. Pinterest ads are great for getting your products and content in front of more people as they search, browse and discover on Pinterest.

Types of Pinterest Ads


Requirements for your Pinterest product feed

XML, CSV or TSV feed format
Daily updates
Max 5 million products/feed
Product data attributes
One data source / business account

What product data attributes are important?

Title -is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief.
Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. 
Product image -plays a vital role in the overall performance of your product. When time is limited and attention is short, it makes sense to create eye-catching product images. 

How to start using Pinterest Ads?

Our integration to Pinterest - Product Pin is based on a xml file integration with up to 43 points of data on each item send, which adheres to the Pinterest product data feed specifications. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

How WakeupData can help you Submit your Feed to Pinterest:

Register for Pinterest Business account.
Create a Pinterest feed, using WakeupData's pre-made template with Pinterest feed specifications.
Set up your integration to Pinterest by adding your source data as a csv or tsv. Simply contact the Pinterest support team and send them your feed URL for review.
Select “Create Pins” and wait for confirmation email from Pinterest for the status of your data source submission.
how pinterest ads work illustration
pinterest shop tab (1)

What are Pinterest's required Feed specifications?

The feed requirements for basic Pinterest feeds are based product attributes including:

  • Item Group Id
  • Title
  • Description
  • Image url
  • Sales price
  • availability
  • condition

More info on your Pinterest Ads and Feed Requirements

You should try and ensure you product data is fully optimized, with engaging images, descriptions and titles containing all relevant attributes to attract shoppers. Get more info below on why WakeupData offers the right tools to do the task with ease. 

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.
market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.
data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.
image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.
import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 
edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

Get Integrated with Pinterest Today

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34

Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland

Want to integrate with a different channel?

Check out our full list of channel integrations.