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Pinterest - Product Pin integration and Data Feed Management

Our integration to Pinterest will allow you to create engaging Shopping ads in minutes.
Pinterest - Product Pin logo

Pinterest is a social media where users can save or “pin” any visual content found on the internet. With 291 million monthly active users and half of them purchasing after seeing ads on Pinterest, this is a unique way to reach new customers.

Pinterest ads are great for getting your products and content in front of more people as they search, browse and discover on Pinterest.

Channel Info

countries-1What countries can you sell on Pinterest from?

Belgium Canada
Denmark Finland
France Germany
Italy Netherlands
Norway Sweden
United Kingdom United States


industries-1What are relevant industries for selling on Pinterest?

Arts and Artists Beauty and Personal Care
Health and Fitness Hobbies
Home and Garden Sports



fields-1Important fields for your Pinterest product feed

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches.

This makes it vital that you select the correct category for your product. 
Product image - plays a vital role in the overall performance of your product. When time is limited and attention is short, it makes sense to create eye-catching product images. 


Export (2)

How to start using Pinterest Ads?

Our integration to Pinterest - Product Pin is based on a xml file integration with up to 43 points of data on each item send, which adheres to the Pinterest product data feed specifications.

We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

How WakeupData can help you Submit your Feed to Pinterest:

1. Register for Pinterest Business account.

2. Create a Pinterest feed, using WakeupData's pre-made template with Pinterest feed specifications.

3. Set up your integration to Pinterest by adding your source data as a csv or tsv. Simply contact the Pinterest support team and send them your feed URL for review. 

4. Select “Create Pins” and wait for confirmation email from Pinterest for the status of your data source submission.

More info on your Pinterest Ads

What are Pinterest's required Feed specifications?

The feed requirements for basic Pinterest feeds are based product attributes like:

  • Item Group Id
  • Title
  • Description
  • Image url
  • Sales price
  • availability
  • condition

There may well be other additional product attributes required for a high performing PInterest Shopping Ads product feed.

You should try and ensure you product data is fully optimized, with engaging images, descriptions and titles containing all relevant attributes to attract shoppers. Get more info below on why WakeupData offers the right tools to do the task with ease.

1.5 billion Products fetched to the WakeupData platform from client feeds.
1 Dedicated Customer Support Team on-hand when you need them.
150+ integrations to varied channels worldwide.
95% 'Likelihood of Recommending our tool' in recent client survey.


Understanding the WakeupData Platform



Mastering Feed Optimization

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