PriceRunner Feed integration and Data Feed Management

PriceRunner is a shopping comparison site which helps millions of shoppers save money.
Get your products listed on PriceRunner in minutes with WakeupData.
WakeupData provides world class possibilities to enrich and work with your Pricerunner feeds.
Channels like Pricerunner needs quality product feeds to drive maximum ROI. That is why WakeupData has made an effort to ensure that you have an easy-to-use platform optimising your Pricerunner Feeds. 
Check out how to get going below.


Pricerunner is one of Europe's largest price comparison site and will increase your online store's and / or product's online visibility. They offer a free consumer service where you can compare prices and products. Their mission is to give the most comprehensive overview of the market so customers can easily find the products they want at the best price.

Pricerunner users can access product information and prices for hundreds of thousands of products and just after a few minutes at PriceRunner they can make a purchase decision based on the information. So users can quickly and easily find the product that best meets their wishes where the product is sold and for what price.

pricerunner homepage


Channel Info


Which industries are relevant for selling on PriceRunner?

Computers and Electronics
Health and Fitness
Home and Garden
Music and Musicians

Which fields are important for a PriceRunner Product feed?

Title -is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.
Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.
Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches.

How to start selling on PriceRunner?

Our integration to PriceRunner is based on a xml file integration with up to 19 points of data on each item send, which adheres to PriceRunner's data feed specifications. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

import types icon 2020

How WakeupData can help you Submit your PriceRunner Product Feed.

Register for an PriceRunner merchant account.
Create an PriceRunner feed. Using WakeupData's pre-made templates.
Set PriceRunner connection up. The feed can be provided from the Manage Feeds page of your PriceRunner account.

What are the required Pricerunner product feed specifications?

The feed requirements for basic Pricerunner feeds are based on product attributes such as:

Unique Id
Image url

It is very easy to set up the integration between Pricerunner and WakeupData. If you want to try it out, make sure to book a meeting with our amazing and capable team. You can also see which other comparison channels we integrate with by clicking here. 
Use WakeupData to drive a high ROAS setup through with specialised channels such as Pricerunner. En order to ensure the best possible performance, you need to enrich and build a quality setup on your Pricerunner feed. Treat it as an individual marketing channel, and look into how you can use this to maximize your business. 

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.
market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.
data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.
image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.
import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 
edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

Get Integrated Today

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34

Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland

Want to integrate with a different channel?

Check out our full list of channel integrations.