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PriceRunner integration and data Feed Management

PriceRunner is a shopping comparison site which helps millions of shoppers save money.
Get your products listed on PriceRunner in minutes with WakeupData.


Pricerunner is one of Europe's largest price comparison site and will increase your online store's and / or product's online visibility. They offer a free consumer service where you can compare prices and products. Their mission is to give the most comprehensive overview of the market so customers can easily find the products they want at the best price.

Pricerunner users can access product information and prices for hundreds of thousands of products and just after a few minutes at PriceRunner they can make a purchase decision based on the information. So users can quickly and easily find the product that best meets their wishes where the product is sold and for what price.

pricerunner homepage

Channel Info


Which industries are relevant for selling on PriceRunner?

Computers and Electronics Games
Health and Fitness Hobbies
Home and Garden Music and Musicians

Which fields are important for a PriceRunner Product feed?

Title- is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.

Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches.

How to start selling on PriceRunner?

Our integration to PriceRunner is based on a xml file integration with up to 19 points of data on each item send, which adheres to PriceRunner's data feed specifications. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

import types icon 2020

How WakeupData can help you Submit your PriceRunner Product Feed.

  1. Register for an PriceRunner merchant account.
  2. Create an PriceRunner feed. Using WakeupData's pre-made templates.
  3. Set PriceRunner connection up. The feed can be provided from the Manage Feeds page of your PriceRunner account.

What are the required Pricerunner product feed specifications?

The feed requirements for basic Pricerunner feeds are based on product attributes such as:

  • Unique Id
  • Title
  • Quanitity
  • Image url
  • Price
  • tags
  • Shipping 

For full details, see PriceRunner's data feed specifications here.

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 


Wakeupdata allows me, a person with no programming background, to build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.

- Joni Helminen, Senior Specialist, OMD Finland

I would definitely recommend WakeUpData - they are very competent in feed optimization and handling data. We are already using WakeupData's skills to make our feeds and bids more accurate, to increase our CTR and ROAS.

- Hans-Henning Neilsen, E-commerce Manager, Quickparts

We recommend WakeupData to clients who wish to integrate data feeds with different platforms. Their ability to act fast, deliver high-end solutions and provide great support are some of the most important reasons we choose to work with them.

- Ruth Marbæk Barrit, Client Director, Iprospect

WakeupData comes in as an extended arm which can lift up feeds and improve the marketing possibilities we have with said client.

- Thomas Erlandsen, Sales & Partner Manager, Shopalike

1.5 billion Products fetched to the WakeupData platform from client feeds.

1 Dedicated Customer Support Manager on-hand for each and every client.

150+ integrations to varied channels worldwide.

95% 'Likelihood of Recommending our tool' in recent client survey.

Understanding the WakeupData Platform

Mastering Feed Optimization

Get Integrated Today

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