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PriceRunner integration and data Feed Management

PriceRunner is a shopping comparison site which helps millions of shoppers save money.
Get your products listed on PriceRunner in minutes with WakeupData.
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Pricerunner is one of Europe's largest price comparison site and will increase your online store's and / or product's online visibility.

They offer a free consumer service where you can compare prices and products. Their mission is to give the most comprehensive overview of the market so customers can easily find the products they want at the best price.
Pricerunner users can access product information and prices for hundreds of thousands of products and just after a few minutes at PriceRunner they can make a purchase decision based on the information. So users can quickly and easily find the product that best meets their wishes where the product is sold and for what price.

Channel Info

Which countries are supported by PriceRunner?



Germany Norway
Sweden United Kingdom
United States


industries-1Which industries are relevant for selling on PriceRunner?

Computers and Electronics Games
Health and Fitness Hobbies
Home and Garden Music and Musicians



fields-1Which fields are important for a PriceRunner Product feed?

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters. Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page
Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.
Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches.


Export (2)

How to start selling on PriceRunner?

Our integration to PriceRunner is based on a xml file integration with up to 19 points of data on each item send, which adheres to PriceRunner's data feed specifications.

We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

How WakeupData can help you Submit your PriceRunner Product Feed.

1. Register for an PriceRunner merchant account.

2. Create an PriceRunner feed. Using WakeupData's pre-made templates.

3. Set PriceRunner connection up. The feed can be provided from the Manage Feeds page of your PriceRunner account.


What are the required Pricerunner product feed specifications?

The feed requirements for basic Pricerunner feeds are based on product attributes such as:

  • Unique Id
  • Title
  • Quanitity
  • Image url
  • Price
  • tags
  • Shipping 

For full details, see PriceRunner's data feed specifications here.


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