Snapchat integration and data Feed Management


Snapchat is a mobile messaging application for sharing time-limited photos, videos, text, and drawings. Advertising products  on Snapchat requires the use of Snapchat Ads.

With WakeupData, you can run engaging Snapchat collection, product and Story ad campaigns with our pre-populated template.

snapchat logo


 Advertise your products on Snapchat

Snapchat is a camera and messaging app used by 230 million every day. By setting up ad campaigns on Snapchat, you can reach a global audience, drive results and gain insights into performance.

snapchat ads

What product categories are important for selling on Snapchat?

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Price- Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.

Categorization- Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. 

How to create a Snapchat product feed?

  1. Start your free trial with a Demo of the WakeupData platform.
    We will start by looking at your specific needs, and make suggestions to how you can improve your current product feed, then we will set you up with your first channel - that could be Snapchat.

  2. Import your product feed to our platform
    We support feeds across a variety of formats including CSV, XML, Google Spreadsheets and 3rd party connections like Shopify 

  3. Add a Snapchat feed
    From our platform simply select 'add channel' and you'll see a list of hundreds of sales and marketing channel  templates to choose from. Select Snapchat from the list, which is an xml file integration with 28 points of data on each item send. 
  4. Enrich and optimise your listing ads for Snapchat
    As you would do for any digital marketing channel, we offer Transformation tools to optimize your product data with more than 100 functions that help you clean, structure and combine your data, giving virtually unlimited possibilities.

    Transform your product images and add layers of information directly from your product attributes (i.e. add price, sale price, campaign splashes etc.)

  5. Send off your Snapchat feed
    After you are happy with the optimization and enriching of your feed, you can receive the feed url from our platform and upload it into your Snapchat business profile.


How to set up Snapchat ads using your feed?

Follow the steps below to upload your csv product feed to SnapChat:
1. Go to and login

2. Click on Create Ads and then on Catalog.

3. Select Upload and Create ads

Provide a catalogue name for the product feed you will be uploading

4. Now you're ready to start your campaign with ads on SnapChat
Check more info on running Snapchat ads here.

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

Get Integrated Today

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34

Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland

Want to integrate with a different channel?

Check out our full list of channel integrations.