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Snapchat is a camera and messaging app used by 230 million every day. By setting up ad campaigns on Snapchat, you can reach a global audience, drive results and gain insights into performance.
Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.
Price- Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.
Categorization- Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product.
Follow the steps below to upload your csv product feed to SnapChat:
1. Go to http://forbusiness.snapchat.com and login
2.Click on Create Ads and then on Catalog.
3. Select Upload and Create ads
Provide a catalog name for the product feed you will be uploading
4. Now you're ready to start your campaign with ads on SnapChat
Check more info on running Snapchat ads here.
Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.
Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.
Automatically integrate and map any product attribute to the relevant field with ease.
Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.
Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies.
Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities.
Our team are always on hand to get you started on any sales and marketing channel.
Wakeupdata allows me, a person with no programming background, build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.
Joni Helminen, Senior Specialist at OMD Finland