Snapchat integration and data Feed Management

 Advertise your products on Snapchat

Snapchat is a camera and messaging app used by 230 million every day. By setting up ad campaigns on Snapchat, you can reach a global audience, drive results and gain insights into performance.

What product categories are important for selling on Snapchat?

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Price- Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.

Categorization- Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. 

How to create a Snapchat product feed?

1. Start your free trial with a Demo of the WakeupData platform.
   We will start by looking at your specific needs, and make suggestions to how you can improve your current product feed, then we will set you up with your first channel - that could be Snapchat.
   
   
2. Import your product feed to our platform
   We support feeds across a variety of formats including CSV, XML, Google Spreadsheets and 3rd party connections like Shopify 
   
   
3. Add a Snapchat feed
   From our platform simply select 'add channel' and you'll see a list of hundreds of sales and marketing channel  templates to choose from. Select Snapchat from the list, which is an xml file integration with 28 points of data on each item send. 
   
    
4. Enrich and optimise your listing ads for Snapchat
   As you would do for any digital marketing channel, we offer Transformation tools to optimize your product data with more than 100 functions that help you clean, structure and combine your data, giving virtually unlimited possibilities.
   
   Transform your product images and add layers of information directly from your product attributes (i.e. add price, sale price, campaign splashes etc.)
   
   
5. Send off your Snapchat feed
   After you are happy with the optimization and enriching of your feed, you can receive the feed url from our platform and upload it into your Snapchat business profile.

How to set up Snapchat ads using your feed?

Follow the steps below to upload your csv product feed to SnapChat:
1. Go to http://forbusiness.snapchat.com and login

2. Click on Create Ads and then on Catalog.

3. Select Upload and Create ads

Provide a catalogue name for the product feed you will be uploading

4. Now you're ready to start your campaign with ads on SnapChat
Check more info on running Snapchat ads here.