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TradeTracker - Fashion integration and data feed management

Our integration will allow you to create engaging Ads using optimized product data.

tradetracker logo

TradeTracker allow advertisers to connect with their network of publishers and drive more sales. Driven by their commitment to technological innovation, transparency, responsibility and flexible services, TradeTracker offer unrivalled solutions to optimize your performance marketing campaign.

Channel Info

Supported Countries 

Argentina Austria
Belgium Czech Republic
Denmark Estonia
Finland France
Germany Hungary
India Italy
Netherlands Norway
Portugal Russia
Sweden United Arab Emirates
United Kingdom United States
 

Relevant Industries

Agencies Cars/Bikes
Clothing & Apparel Cosmetics & Beauty
Electronics Furniture
Home & Garden Other
Jewelry & Accessories Software
Toys & Games Travel

 

Important fields for the channel

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.

Categorization - Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. Otherwise, you may end up with customers not being able to find what they are looking for in the channel and your products get categorized with the wrong items from competitors and shows up in the wrong searches.

How to get integrated

Our integration to TradeTracker - Fashion is based on a xml file integration with up to 55 points of data on each item send. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

How WakeupData can help you Submit your Feed to TradeTracker

  1. Register for a TradeTracker advertiser account. Sign up here: You can sign up to advertise your products through TradeTracker by completing this registration form: https://merchant.tradetracker.com/portal/advertiserBrochure?loc=en_GB
  2. Create a TradeTracker feed, using WakeupData's pre-made template. Your TradeTracker fashion feed should contain fields such as Product ID, product name, Product Image URL, Product Specificaitons
  3. Set your connection up by sending your optimized feed to your TradeTracker account.
 

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 

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Wakeupdata allows me, a person with no programming background, to build the feed by myself from scratch and customize it as I go, which definitely has the potential to be a big time-saver.

- Joni Helminen, Senior Specialist, OMD Finland

I would definitely recommend WakeUpData - they are very competent in feed optimization and handling data. We are already using WakeupData's skills to make our feeds and bids more accurate, to increase our CTR and ROAS.

- Hans-Henning Neilsen, E-commerce Manager, Quickparts

We recommend WakeupData to clients who wish to integrate data feeds with different platforms. Their ability to act fast, deliver high-end solutions and provide great support are some of the most important reasons we choose to work with them.

- Ruth Marbæk Barrit, Client Director, Iprospect

WakeupData comes in as an extended arm which can lift up feeds and improve the marketing possibilities we have with said client.

- Thomas Erlandsen, Sales & Partner Manager, Shopalike

1.5 billion Products fetched to the WakeupData platform from client feeds.

1 Dedicated Customer Support Manager on-hand for each and every client.

150+ integrations to varied channels worldwide.

95% 'Likelihood of Recommending our tool' in recent client survey.

Understanding the WakeupData Platform

Mastering Feed Optimization

Get Integrated Today

  • Mon-Fri 8am - 5pm.
  • +45 71 99 29 34
  • info@wakeupdata.com

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