Cost - Free, as part of the "Connect Bundle" for Google Shopping
Implementation - Free
Optimize & Report - Optimization of feeds and proactive resolution of issues
Ad Savings - Up to 20% reduction in CPC for PLA
Performance - Consistent increase on conversions/impressions
CSS Ads - A whole new suite of ads available as part of the CSS program
Free Analysis and Implementation
Save up to 25% in PLA
Get access to Comparison Listing Ads
Get more impressions and conversions
This new ad format is designed to get the user to go directly to a landing page on your CSS site. Each of your ads will be associated with a group of your products, and will consist of a selection of images of this collection - showcasing that they are available to view and compare on your site. Alongside this, each ad will include the name and logo of your CSS as well as your products' text and CTA.
At WakeupData we are industry experts in Product Feed Marketing Solutions since 2014. Customers who have managed their data feed with WakeupData consistently see an increase in click-through rate (CTR), conversion rates, impression share, overall sales and overall revenue. We are not only experts on Google Shopping but virtually every major shopping channel and marketplace.
What are comparison shopping partners?
Comparison Shopping Partners are certified CSSs that have completed in-depth training to help businesses make the most of Google Shopping Ads.
WakeupData are a Danish Google CSS Partner, and have been selected for this program due to the team’s in-depth knowledge of technical setups and product feed campaign management.
Our CSS Services are new helping clients in Denmark, Sweden, Norway, Finland, Germany, Netherlands, Poland, Austria and the UK.
As a Comparison Shopping Partner, WakeupData is uniquely placed to help agencies save on Google Shopping, by optimizing campaigns using powerful data feed management and optimization strategies to ensure maximum ROI.
Google has confirmed that running Shopping activity via a CSS is 20% cheaper than running it through Google Shopping.
For example, a €1 bid through a CSS is worth €1 in the auction, whilst a €1 bid through Google Shopping may only be worth 80 cents. In theory, you could reduce your CPC’s by 20% and still achieve the same share of a search in the Search Engine Results Pages (SERP)
For shoppers searching for your products, Google Shopping ads run through the CSS work in mostly the same way as usual. However, if a user clicks on the WakeupData part of the ad, they will be taken to the CSS website with the search term they used already populated. A click anywhere else on the ad will direct them straight to the product page of your website.
Why should I join WakeupData's CSS network?
As a Google Certified Comparison Shopping Service, WakeupData is uniquely placed to help agencies throughout Europe, by optimizing campaigns using powerful data feed management and optimization strategies to ensure you save on Google shopping and have maximum ROI.
A product feed is the list of products that you carry on your site with options or attributes describing them. These attributes contain anything from the color, manufacturer, material and the size of each product.
That should not be a problem, we can create one for you by crawling your site to generate the right information for your feed. We use our own software to get the product feed from your website.
We understand everyone has a different Google Shopping Ads-spend, therefore we have decided to ensure our pricing is tailored to each client.
Our pricing model is based on a monthly fixed fee, ensuring you save time and that there are no hidden fees appear on your invoice every month. Contact us today to so we can give you a quote.
Every snowflake is different. Every agency and every company is different from one another, that's why we customize our partnerships to the needs of your business, including KPIs, goals and budget.
We'll set you up for success in 6 easy steps.