What is Product Feed Optimization?

Product feed optimization is the process of improving and enriching your product feeds in order to increase the results achieved by your online sales efforts across your sales channels. 

Effective product feed optimization will involve improving the quality of the feed, the source of the data and ensuring that you aren't just meeting the requirements of channels like Facebook, Google and Amazon - but are standing out from the crowd with high-quality, eye-catching listings that will engage your audience.

Why optimize your data feeds?

For the same reasons that you would optimize your product listing pages on your online store, you want to increase the clicks and conversions from potential buyers.  

By providing as much valuable information as possible in your feed through data feed optimization, you will make your listings more relevant for your shopper's searches. The outcome will be that search engines like Google will display your ads more frequently, for less money. 

The data feed you provide for each channel is the foundation of your online campaign. If you aren't putting in the effort to ensure it looks good and is of high-quality, you will not perform as well as your competitors.

Product Data Feeds which aren't optimized:

• Won't rank for certain desired search terms
• Will cost online store owners more money to display their ads.
• Your competitors will be given more ad space

Check out this article on data feed optimization from Conversific, which looks at the reasons why optimization is vital to PPC Managers and Digital Marketers who want to deliver improved results to their ecommerce sales.

Data feed optimization

When improving the quality of your product feed, the primary step is to ensure that it meets these individual requirements of your chosen sales channels. Once this is done though, there are plenty more ways to optimize, adding richness and value to your product data feeds. 

As an example, improving your product titles is often the first place to start. Ensuring you are removing text that isn't necessary while including important keywords and brand names at the start can make a difference.

Each channel, like Google Shopping, Facebook or some of the many other channels we work with, will have certain feed requirements which differ from other channels. That's why we help tailor your product feed content and provide pre-built templates to ensure your listings are performing as well as they possibly can - consistently delivering better Return On Investment (ROI).