Effective product feed optimization will involve improving the quality of the feed, the source of the data and ensuring that you aren't just meeting the requirements of channels like Facebook, Google and Amazon - but are standing out from the crowd with high-quality, eye-catching listings that will engage your audience
For the same reasons that you would optimize your product listing pages on your online store, you want to increase the clicks and conversions from potential buyers.
By providing as much valuable information as possible in your feed through data feed optimization, you will make your listings more relevant for your shopper's searches. The outcome will be that search engines like Google will display your ads more frequently, for less money.
The data feed you provide for each channel is the foundation of your online campaign. If you aren't putting in the effort to ensure it looks good and is of high-quality, you will not perform as well as your competitors.
Product Data Feeds which aren't optimized:
Check out this article on data feed optimization from Conversific, which looks at the reasons why optimization is vital to PPC Managers and Digital Marketers who want to deliver improved results to their ecommerce sales.
When improving the quality of your product feed, the primary step is to ensure that it meets these individual requirements of your chosen sales channels. Once this is done though, there are plenty more ways to optimize, adding richness and value to your product data feeds.
As an example, improving your product titles is often the first place to start. Ensuring you are removing text that isn't necessary while including important keywords and brand names at the start can make a difference.
This refers to the product data already listed on your online store. Although just a starting point for further optimization, it's important that the initial import of your feed includes relevant categories.
This will include basic factors like titles, descriptions, prices, url, etc. If you don't have a product feed, or are missing certain information like GTINs - WakeupData provides a webcrawling service which can get hold of all the information for you.
WakeupData is a Product Feed Management tool, which helps merchants on Magento, Shopify, WooCommerce, Prestashop and many more to optimize their product feeds for ecommerce channels.
We support you every step of the way to set up integrations for your store with a high-performing Google Shopping Feed. Want to hear more without having to commit to anything? Book your live demo and free evaluation today to hear more about our feed marketing and data integration solutions.