Dynamic ads automatically promote your inventory to people who have expressed interest on your website, in your app or elsewhere on the Internet. Dynamic ads look exactly like other single image ads, carousel ads or collection ads on Facebook, Instagram and Audience Network. However, instead of individually creating an ad for every item that you promote, you create an ad template that automatically uses images and details from your catalogue for items you'd like to advertise.
|United Kingdom||United States|
|Arts and Artists||Beauty and Personal Care|
|Computers and Electronics||Construction|
|Consulting||Entertainment and Events|
|Games||Medical, Dental, and Healthcare|
|Mobile||Restaurant and Venue|
|Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.||Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page
Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.
|Product image - plays a vital role in the overall performance of your product. When time is limited and attention is short, it makes sense to create eye-catching product images.
Taking the time to emphasize the visual expression of your images, through the addition of factors like new backgrounds, promotions and brand colors, helps to create an appealing link to your customers, encouraging further engagement.
How to start using Facebook Product Ads?
Our integration to Facebook Dynamic product ads is based on a xml file integration with up to 38 points of data on each item send, which adheres to Facebook's data feed specifications.
We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.
How to submit your catalog to Facebook
1. Register for an Facebook Ads account.
2. Create an Facebook feed, using WakeupData's pre-made template.
3. Set your Facebook Ads connection up.
More info on Facebook Ad feed specs here