Facebook Dynamic product ads integration and data feed management

Our integration to Facebook will allow you to create engaging, high-performing Dynamic product ads in minutes.

Dynamic ads automatically promote your inventory to people who have expressed interest on your website, in your app or elsewhere on the Internet. Dynamic ads look exactly like other single image ads, carousel ads or collection ads on Facebook, Instagram and Audience Network. However, instead of individually creating an ad for every item that you promote, you create an ad template that automatically uses images and details from your catalogue for items you'd like to advertise.

Channel Info

Relevant Industries

Arts and Artists

Beauty and Personal Care

Computers and Electronics

Construction

Consulting

Entertainment and Events

Games

Medical, Dental, and Healthcare

Mobile

Restaurant and Venue

Retail

Important fields for the channel

Title - is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Price - Accurately submit the product's price (not sales price) and currency, and match with the price from your landing page. Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find.

Product image -plays a vital role in the overall performance of your product. Taking the time to emphasize the visual expression of your images, through the addition of factors like new backgrounds, promotions and brand colors, helps to create an appealing link to your customers, encouraging further engagement.

How to start using Facebook Product Ads?

Our integration to Facebook Dynamic product ads is based on a xml file integration with up to 38 points of data on each item send, which adheres to Facebook's data feed specifications. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

How to submit your catalog to Facebook:

Create an Facebook feed, using WakeupData's pre-made template.

Set your Facebook Ads connection up.

More info on Facebook Ad feed specs here

We're part of the Facebook Accelerator programme

Through the Facebook Accelerator: Commerce program, we benefit from the tools they need to connect with customers and make shopping online a seamless experience. Together with 35 other innovative commerce startups in Europe, the Middle East, Africa, and Latin America, WakeupData has been chosen to help create a unified shopping experience across all Facebook apps.

With the expertise gained from the accelerator, we're better placed than ever to develop projects which help ecommerce retailers get the most from Facebook.