Client Case - El-Salg 

Posted on March 5, 2018 (Last Updated: December 04, 2023)

"WakeupData has become one of the most important tools we use. We are very satisfied with the service we have been receiving and would be glad to recommend it to others." 

Birgitte Ingwersen, Marketing manager

Feed and content optimization always brings success... always.

El-Salg’s main goal was to clean and optimize their data to make sure high-quality feeds for all their sales and marketing channels. More importantly, their product catalogue had to be uploaded to their most relevant channels in a simple, effective and affordable way. Our solutions transformed El-Salg’s product catalogue and displayed massively improved product content in completely new marketing channels.

Titlesdescriptions along with product attributes were optimized with greater detail and tailored for each and every channel. Meanwhile, more information was added from different data sources to further enrich the feeds - e.g.: scraping sites for GTINs for each product in the feed.

Using our comparison sheet, for this particular case we were able to pinpoint optimization opportunities and acted on product content for better performance. It is important to note that our feed optimizations increased El-Salg’s traffic through better visibility and decreased their cost of sale immensely.

Follow the link below to get your free feed evaluation, or read more about other WakeupData client cases and resources here. 

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